# Culture Hero Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/culture-hero-co

- Industry: Software
- Headquarters: Seongnam, South Korea
- Website: www.culturehero.net
- Total disclosed funding: $14M
- Latest round: Series B (Dec 3, 2021)
- Investors on record: 8

## About

Culture Hero Co., Ltd. is a South Korean company focused on creating a lifestyle commerce platform that enhances dining experiences through premium food products and curated lifestyle content.Founded in 2015 in Seongnam, South Korea, Culture Hero Co., Ltd. specializes in lifestyle commerce, offering dining-related products and services. The company has executed 5 deals to date, with its most recent funding round being Series B, which raised KRW 13 billion on December 3, 2021, led by Stonebridge Ventures. The organization does not have known subsidiaries or parent companies.Culture Hero specializes in providing a unique lifestyle commerce platform that emphasizes beautifully curated dining experiences. The company’s core offerings include premium food products and lifestyle content designed to enhance everyday life, particularly around the dining table. Their services attract a diverse client base, including consumers seeking to elevate their home dining experiences and businesses looking for quality lifestyle solutions. Culture Hero targets the South Korean market with aspirations to expand internationally as they grow their brand presence.Culture Hero generates revenue through a combination of direct-to-consumer sales and partnerships with retailers for their premium product offerings. They operate on a transaction structure that includes both one-time purchases of their lifestyle products and opportunities for subscription-based access to exclusive content. Their sales strategy focuses on flagship products that resonate with their brand identity while ensuring accessibility for a broad range of consumers, making their offerings appealing in the lifestyle commerce sector.In December 2021, Culture Hero Co., Ltd. raised KRW 13 billion in Series B funding, which will help enhance their content commerce services. The company is focusing on designing and launching new products aimed at improving customer engagement and increasing brand loyalty. Additionally, Culture Hero plans to expand into international markets, targeting specific regions to broaden its reach and establish a global presence.

## Funding rounds

- Series B, Dec 3, 2021, $11M — ISU Venture Capital, Midas Donga Investment, KB Securities, Stonebridge Ventures, Golden Oak Investment, Lotte Ventures
- Series A, Aug 11, 2020, $3M — SJ Investment Partners, KB Securities, E-Land World

## Investors

- SJ Investment Partners (https://capitalatlas.ai/funds/sj-investment-partners) — Series A
- KB Securities (https://capitalatlas.ai/funds/kb-securities) — Series A, Series B
- E-Land World — Series A
- ISU Venture Capital (https://capitalatlas.ai/funds/isu-venture-capital) — Series B
- Midas Donga Investment (https://capitalatlas.ai/funds/midas-donga-investment) — Series B
- Stonebridge Ventures — Series B
- Golden Oak Investment (https://capitalatlas.ai/funds/golden-oak-investment) — Series B
- Lotte Ventures (https://capitalatlas.ai/funds/lotte-ventures) — Series B