# Culture Circle

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/culture-circle

- Industry: Retail
- Headquarters: Gurugram, India
- Website: www.culture-circle.com
- Total disclosed funding: $1.9M
- Latest round: Seed (Nov 23, 2024)
- Investors on record: 1

## About

Based in Haryana, India, and co-founded by Devansh Jain Nawal and Ackshay Jain in 2023, Metacircles Technologies Private Limited, trading under the name Culture Circle, operates as a retail store for sneakers and shirts. In July 2025, Culture Circle raised INR 30 million from individual investors.


The company offers an e-commerce website as a centralized hub for a range of sneakerheads and streetwear fashion products. The range of sneakers offered by Culture Circle includes sneakers of brands like Jordan, Lows, Highs, Crocs, Adidas, Mids, Nike, and Yeezy, as well as custom products, sneaker care products like sneaker candles, cleaning brushes, etc, capsule drip, and laces. Additionally, under streetwear its offers essential tees and hoodies, of the brands like Atmos, Dior, UMBRO, Louis Vuitton, Drew House, ASSC, Adidas, Nike, etc.

Culture Circle generates revenue by retailing a range of sneakerheads and streetwear through its e-commerce website, such as Air Force Low 07 Triple White sneaker at INR 6,772, Air Jordan High OG UNC Toe at INR 12,897, Rainbow braided flat lace at INR 569, Essential Hoodies SS23-SAND at INR 9,499, etc.

The company plans to utilize the December 2024 funding to advance its technology, strengthen its status as a digital marketplace for luxury products, and expand its operations on a global scale.

## Funding rounds

- Seed, Nov 23, 2024, $1.9M — InfoEdge Ventures

## Investors

- InfoEdge Ventures (https://capitalatlas.ai/funds/infoedge-ventures) — Seed