# CtrlShift

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ctrlshift

- Industry: Marketing/Advertising
- Headquarters: Singapore, Singapore
- Website: www.ctrlshift.com
- Total disclosed funding: $0.4M
- Latest round: Seed (Jul 28, 2017)
- Investors on record: 3

## About

Based in Singapore, and founded in 2015 by Reza Behnam, Pete Yoong, and Rene Menezes, Ctrlshift Holdings Pte. Ltd., f.k.a. Terminal Velocity Pte. Ltd., Mediapedia Pte. Ltd., and Ctrlshift Pte. Ltd., d.b.a. Ctrlshift is a global audience solutions company that offers an enterprise advertising software for planning, activating and getting insights of unified media. The company was founded by merging AdzCentral, Better, and Asia Digital Ventures.

The product line of the company includes Hub, an open-architecture enterprise programmatic advertising platform that allows clients to simplify media planning and purchasing by connecting with buying ecosystems and a demand-side platform. The platform offers machine learning-powered insights and real-time reporting for clients' marketing needs. In addition, the company provides The Lab, a data science-based technology solution for digital advertising that offers intelligent trading assistance, analytics, and autonomous campaign management.

## Funding rounds

- Seed, Jul 28, 2017, $0.4M — National Research Foundation, CFF Partners, Ta Activity Singapore Private Ltd.

## Investors

- National Research Foundation — Seed
- CFF Partners (https://capitalatlas.ai/funds/cff-partners) — Seed
- Ta Activity Singapore Private Ltd. — Seed