# Ctrl

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ctrl

- Industry: Software
- Headquarters: Tel Aviv, Israel
- Website: www.getctrl.co
- Total disclosed funding: $9M
- Latest round: Seed (Apr 27, 2023)
- Investors on record: 4

## About

Based in Tel Aviv, Israel, and founded in 2021 by Omri Sagzan, and Aviv Nahum, Getctrl Ltd., d.b.a. Ctrl operates as a software-as-a-service company that offers integrated solutions to automate customer relationship management (CRM), enabling teams to customer-related tasks.

In October 2024, Sana Labs Inc., a portfolio company of EQT, Menlo Ventures, New Enterprise Associates, Workday Ventures, and NEA, acquired Ctrl. Financial terms of the transaction were not disclosed.

 Ctrl provides an artificial intelligence-based integration platform that integrates with various customer relationship systems and tools, such as Salesforce, Hubspot, G-Suite, Slack, and Jira to provide insights, conversations, tasks, and notes. The company’s platform automates customer-related tasks, including follow-up emails, data logs and updates, customer conversation, customer interaction, and more across various industries and functions.

The acquisition aims to support the enhancement of Sana Labs Inc.'s AI-driven workflow automation capabilities and integrate Ctrl's technology to streamline multi-step processes in sales, customer support, and employee onboarding.

## Funding rounds

- Seed, Apr 27, 2023, $9M — Earlybird, LocalGlobe, Dig Ventures, Jibe Ventures

## Investors

- Earlybird (https://capitalatlas.ai/funds/earlybird) — Seed
- LocalGlobe (https://capitalatlas.ai/funds/localglobe) — Seed
- Dig Ventures (https://capitalatlas.ai/funds/dig-ventures) — Seed
- Jibe Ventures (https://capitalatlas.ai/funds/jibe-ventures) — Seed