# Crystal Project

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/crystal-project

- Industry: Internet
- Headquarters: Nashville, US
- Website: www.crystalknows.com
- Total disclosed funding: $6.9M
- Latest round: Series B (Feb 20, 2018)
- Investors on record: 5

## About

Crystal Project Inc. is a data-driven platform that enhances business communication and sales effectiveness through personality insights and tailored outreach strategies.Founded in 2014 in Nashville, US, Crystal Project Inc. specializes in leveraging personality insights to improve communication and sales strategies. The company was co-founded by Drew D'Agostino and Greg Skloot. Crystal raised USD 5.00 mn in Series B funding on February 20, 2018, attracting investors such as Birchmere Ventures, Falmouth Ventures, HubSpot, Inc., and Salesforce Ventures. The firm has successfully completed two deals since its inception.Crystal offers a platform that provides detailed DISC personality profiles to enhance business communication and sales effectiveness. Its services are utilized by over 1,000 organizations, primarily in the B2B sector, including sales teams, recruiters, and marketers. Key features include advanced prospecting tools and personalized outreach strategies, all integrated seamlessly into existing tech stacks to improve user experience without additional software installations.Crystal operates on a subscription-based revenue model, offering various pricing plans for businesses. Clients subscribe to access advanced features crucial for improving sales and communication. These plans support ongoing access to the platform's capabilities, allowing for both individual and team subscriptions. The company serves clients primarily in North America, Europe, and Asia, focusing on enhancing sales processes through data-driven insights.With the recent Series B funding of USD 5.00 mn raised in February 2018, Crystal plans to enhance its platform with new product features aimed at further improving user engagement and communication effectiveness. The company is targeting expansion into European and Asian markets by 2022, aiming to increase its global footprint and user base. The funding will support these initiatives, allowing Crystal to innovate and broaden its reach within the competitive landscape.

## Funding rounds

- Series B, Feb 20, 2018, $5M — HubSpot, Inc., Birchmere, Salesforce Ventures, Falmouth Ventures
- Series A, Oct 15, 2015, $1.9M — The Corporate Executive Board Company, Birchmere, Salesforce Ventures

## Investors

- The Corporate Executive Board Company — Series A
- Birchmere (https://capitalatlas.ai/funds/birchmere) — Series A, Series B
- Salesforce Ventures (https://capitalatlas.ai/funds/salesforce-ventures) — Series A, Series B
- HubSpot, Inc. — Series B
- Falmouth Ventures (https://capitalatlas.ai/funds/falmouth-ventures) — Series B