# Crown Affair

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/crown-affair

- Industry: Consumer Products
- Headquarters: New York, US
- Website: www.crownaffair.com/
- Total disclosed funding: $20M
- Latest round: Series C (May 6, 2026)
- Investors on record: 11

## About

Crown Affair, Inc. is a US-based company specializing in premium hair care products designed to enhance the daily hair care routine, focusing on efficacy and a luxurious experience for consumers.Crown Affair, Inc. was founded in 2019 and is headquartered in New York, US. The company focuses on providing specialized hair care products and has successfully completed five funding deals. In May 2026, Crown Affair, Inc. raised an undisclosed amount in series C funding led by investor Stride Consumer Partners, with participation from investor True Beauty Ventures.. Dianna Cohen serves as both the founder and CEO. Crown Affair specializes in a unique range of hair care products and tools designed to enhance the hair care routine for individuals seeking both efficacy and an elevated experience. Their core offerings include a Shampoo and Conditioner Bundle, a non-aerosol Dry Shampoo powder, a weightless Leave-In Conditioner, a Texturizing Air Dry Mousse, and a microfiber Towel. These products aim to address various hair care needs such as cleansing, hydrating, styling, and drying, promoting healthier, more balanced hair. Crown Affair's product philosophy aligns with a less-is-more approach, emphasizing clean ingredients that restore hair health while providing a luxurious user experience. The company primarily caters to consumers in the United States and Canada, focusing on a diverse customer base that includes individuals with different hair types, from straight to curly, who value high-quality, non-toxic hair care solutions.Crown Affair's revenue model is predominantly derived from direct-to-consumer sales via their e-commerce platform, featuring a selection of individual products and curated bundles. Customers can purchase items such as the Dry Shampoo and Leave-In Conditioner at set price points, ensuring a streamlined shopping experience. The company also offers a subscription service that allows customers to receive their favorite products regularly, fostering customer loyalty and enhancing convenience for users prioritizing their hair care routines. By focusing on high-quality, specialized products, Crown Affair employs a premium pricing strategy that reflects the value of their offerings, appealing to discerning consumers in the personal care market. In May 2026, Crown Affair, Inc. raised an undisclosed amount in series C funding led by new investor Stride Consumer Partners, with participation from returning investor True Beauty Ventures. The company plans to use the May 2026 funding to support its business scaling and retail expansion.

## Funding rounds

- Series C, May 6, 2026, $5M — True Beauty Ventures, Stride Consumer Partners
- Series B, Oct 31, 2024, $9M — True Beauty Ventures
- Series A, Mar 11, 2022, $4.5M — Montage Ventures, Gaingels, Stage 1 Fund, True Beauty Ventures, Sidekick Partners, New Money Ventures
- Seed, Jun 8, 2021 — Greycroft, Alumni Ventures Group, Finn Capital Partners
- Seed, Jan 28, 2020, $1.7M — Brand Foundry Ventures

## Investors

- Brand Foundry Ventures (https://capitalatlas.ai/funds/brand-foundry-ventures) — Seed
- Greycroft (https://capitalatlas.ai/funds/greycroft) — Seed
- Alumni Ventures Group (https://capitalatlas.ai/funds/alumni-ventures-group) — Seed
- Finn Capital Partners (https://capitalatlas.ai/funds/finn-capital-partners) — Seed
- Montage Ventures (https://capitalatlas.ai/funds/montage-ventures) — Series A
- Gaingels (https://capitalatlas.ai/funds/gaingels) — Series A
- Stage 1 Fund (https://capitalatlas.ai/funds/stage-1-fund) — Series A
- True Beauty Ventures (https://capitalatlas.ai/funds/true-beauty-ventures) — Series A, Series B, Series C
- Sidekick Partners (https://capitalatlas.ai/funds/sidekick-partners) — Series A
- New Money Ventures (https://capitalatlas.ai/funds/new-money-ventures) — Series A
- Stride Consumer Partners (https://capitalatlas.ai/funds/stride-consumer-partners) — Series C