# CrowdRiff

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/crowdriff

- Industry: Internet
- Headquarters: Toronto, Canada
- Website: www.crowdriff.com
- Total disclosed funding: $11M
- Latest round: Series A (Oct 4, 2018)
- Investors on record: 5

## About

CrowdRiff Inc. is a digital marketing solutions provider specializing in enhancing tourism marketing strategies through user-generated content management and short-form video production.Founded in 2011 in Toronto, Canada, CrowdRiff Inc. focuses on helping destination marketing organizations improve their marketing strategies. The company was co-founded by Abhinav Ajgaonkar and is currently led by CEO Dan Holowack. In October 2018, CrowdRiff raised USD 9.04 million in Series A funding, led by Leaders Fund, with participation from BDC Capital, Gibraltar & Company, and High Alpha Capital. The total amount raised to date is also USD 9.04 million, stemming from two funding rounds.CrowdRiff offers a suite of digital marketing solutions aimed at destination marketing organizations (DMOs). The company's core products include CrowdRiff UGC for efficient collection and curation of user-generated visuals, CrowdRiff Creators for sourcing original short-form video content, and a comprehensive Digital Asset Management (DAM) system for streamlined access to visual media. Their solutions cater to various clients including DMOs, hotels, resorts, museums, and tour operators across North America, Europe, and parts of Asia, serving over 900 destinations globally.CrowdRiff generates revenue through subscription-based models and contractual partnerships with clients, such as tourism boards and hospitality organizations. Their pricing structure includes tailored packages that address the diverse needs of clients, focusing on video production, rights management, and content curation. By aligning their offerings with clients' marketing objectives, CrowdRiff enhances content visibility and engagement, fostering a mutually beneficial relationship.CrowdRiff plans to leverage the USD 9.04 million raised in its Series A funding round to further develop its product offerings and expand into new markets. The company aims to enhance its existing solutions and introduce new products aimed at improving user-generated content management for tourism entities. Additionally, CrowdRiff is targeting expansion into European and Asian markets by 2022, focusing on increasing its client base and enhancing its operational capabilities in these regions.

## Funding rounds

- Series A, Oct 4, 2018, $9M — BDC Capital, Gibraltar & Company, High Alpha, Leaders Fund
- Seed, Mar 16, 2016, $2M — Foundation Capital, BDC Capital, Gibraltar & Company, High Alpha

## Investors

- Foundation Capital (https://capitalatlas.ai/funds/foundation-capital) — Seed
- BDC Capital (https://capitalatlas.ai/funds/bdc-capital) — Seed, Series A
- Gibraltar & Company (https://capitalatlas.ai/funds/gibraltar-company) — Seed, Series A
- High Alpha (https://capitalatlas.ai/funds/high-alpha) — Seed, Series A
- Leaders Fund (https://capitalatlas.ai/funds/leaders-fund) — Series A