# Crowdly

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/crowdly

- Industry: Software
- Headquarters: Boston, US
- Website: www.crowdly.com
- Total disclosed funding: $4.2M
- Latest round: Seed (May 13, 2016)
- Investors on record: 5

## About

Crowdly, Inc. is a customer engagement platform that empowers brands to leverage their advocates for enhanced loyalty, authentic promotion, and user-generated content, utilizing advanced AI-driven segmentation and engagement strategies.Founded in 2009 and headquartered in Boston, US, Crowdly, Inc. specializes in enabling brands to cultivate customer advocacy and engagement. The company has raised a total of USD 1.57 mn across 10 deals, with their latest funding round being a Seed round amounting to USD 1.57 mn, led by SOSV.Crowdly is a customer engagement platform that specializes in leveraging brand advocates to enhance customer loyalty, sales, and authentic word-of-mouth promotion. Its core product offerings include a white-labeled advocate Hub, where brands can recruit and engage their best customers to participate in initiatives that encourage advocacy and generate user-generated content (UGC). The platform's features, such as Missions and FosterTrack™, allow companies to conduct rapid research, inspire customer-generated content, and utilize AI-driven segmentation to target personalized initiatives effectively. Crowdly caters primarily to B2B clients across various industries, helping brands to connect with their advocates in North America and Europe. The platform is designed to foster long-term customer relationships by providing a digital home for advocates to engage meaningfully with the brand.Crowdly operates on a subscription-based revenue model, offering various tiers of service that cater to the unique needs of its clients. The company focuses on partnerships with brands looking to enhance their customer advocacy programs. Clients subscribe to the platform for access to its features, including the advocate Hub and its mission-driven engagement initiatives. Pricing plans are structured to accommodate businesses of different sizes, with options for full managed services or self-service with strategic guidance. This flexible pricing strategy is designed to enable brands to foster engagement and loyalty among their customer base, ultimately driving revenue growth through increased word-of-mouth influence and sustained advocacy.Currently, Crowdly is focused on expanding its product offerings and exploring new market opportunities. While specific new products and their launch dates are not disclosed, the company aims to enhance its existing features and capabilities. The recent Seed funding of USD 1.57 mn is expected to support these initiatives and further investment in technology and customer engagement strategies. Crowdly plans to extend its presence in both North America and European markets as part of its growth strategy.

## Funding rounds

- Seed, May 13, 2016, $1.6M — SOSV
- Seed, Dec 22, 2015, $1.2M — SOSV
- Seed, Jul 23, 2013, $1.4M — Launchpad Venture Group, Laconia Capital Group, Beta Fund, New York Angels

## Investors

- Launchpad Venture Group (https://capitalatlas.ai/funds/launchpad-venture-group) — Seed
- Laconia Capital Group (https://capitalatlas.ai/funds/laconia-capital-group) — Seed
- Beta Fund (https://capitalatlas.ai/funds/beta-fund) — Seed
- New York Angels (https://capitalatlas.ai/funds/new-york-angels) — Seed
- SOSV (https://capitalatlas.ai/funds/sosv) — Seed