# Crosswise

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/crosswise

- Industry: Marketing/Advertising
- Headquarters: Tel Aviv-Yafo, Israel
- Website: www.crosswise.com
- Total disclosed funding: $5M
- Latest round: Series A (Sep 2, 2015)
- Investors on record: 7

## About

Crosswise is a technology company specializing in data analytics solutions that enhance decision-making processes for businesses across various sectors.Crosswise operates in the data analytics space, focusing on providing insights that drive operational efficiencies. Founded by Ron Reiter, the company has undergone a significant pivot with its acquisition by Oracle Corporation in April 2016 for USD 50 mn. The headquarters is located in Tel Aviv-Yafo, Israel. Ron Reiter has a history of founding other companies in the tech sector, showcasing his experience in building data-centric solutions.Crosswise's offerings are integrated into Oracle's suite of cloud applications and infrastructure services. These include Oracle Cloud Infrastructure (OCI) for enterprise workload migration and Oracle Fusion Cloud Applications, which streamline processes in finance, HR, supply chain, and customer experience. Their products cater to a diverse range of industries, including finance and logistics, enhancing operational efficiencies and data management capabilities.Crosswise generates revenue through subscription models tied to Oracle's cloud services and applications. Clients typically engage in annual or multi-year agreements that afford them access to Oracle's comprehensive software solutions and support services. This structure ensures clients receive continuous updates and improvements, helping them maintain a competitive edge in their respective markets. Oracle is recognized in analytics and business intelligence, reinforcing its position within the technology sector.Following its acquisition by Oracle Corporation, Crosswise aims to leverage the resources and expertise of Oracle to design and launch new products that enhance data analytics capabilities. The company plans to expand its services into new markets, specifically targeting regions in North America and Europe by the end of 2018. The recent funding from the acquisition will support the development of these initiatives, ensuring that the company can enhance its product offerings and broaden its customer base.

## Funding rounds

- Series A, Sep 2, 2015, $3M — Giza Venture Capital, Horizons Ventures, Pereg Ventures, OurCrowd Management Limited, ZhenFund, Emerge Ventures
- Seed, Dec 17, 2013, $2M — Horizons Ventures, OurCrowd

## Investors

- Horizons Ventures — Seed, Series A
- OurCrowd (https://capitalatlas.ai/funds/ourcrowd) — Seed
- Giza Venture Capital (https://capitalatlas.ai/funds/giza-venture-capital) — Series A
- Pereg Ventures (https://capitalatlas.ai/funds/pereg-ventures) — Series A
- OurCrowd Management Limited — Series A
- ZhenFund (https://capitalatlas.ai/funds/zhenfund) — Series A
- Emerge Ventures (https://capitalatlas.ai/funds/emerge-ventures) — Series A