# Cross Pixel Media

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/cross-pixel-media

- Industry: Marketing/Advertising
- Headquarters: Miami Beach, US
- Website: www.crosspixel.net
- Total disclosed funding: $1.5M
- Latest round: Series A (Dec 7, 2011)
- Investors on record: 1

## About

Cross Pixel Media, Inc. specializes in high-performance audience and content targeting solutions within the online advertising industry, utilizing innovative methods to enhance marketing strategies while ensuring user privacy. Cross Pixel Media LLC focuses on providing advanced audience targeting solutions for digital advertising. Founded by Alan Pearlstein, the company is headquartered in Florida, US. In September 2025, Know Company Inc. fully acquired Cross Pixel Media, Inc. from MDC Ventures. Cross Pixel offers high-performance audience and content targeting solutions specifically designed for the online advertising industry. Their core offerings include Audience Calculator, Search & Keyword Retargeting, and Standard Segments, enabling advertisers to target audiences based on URLs instead of traditional cookie-based methods. This approach facilitates user privacy and compliance with regulations such as GDPR, catering primarily to digital marketers and advertising agencies aiming to optimize their campaigns. Cross Pixel generates revenue through a structured model focused on B2B transactions with advertising agencies and brands. Clients typically engage with the company's services through subscription-based plans, granting them access to tools like the Audience Calculator and keyword retargeting features. This model allows for continuous updates and enhancements, with a pricing structure based on the specific services utilized, accommodating the needs of both small and large enterprises. The acquisition will enable Know Company Inc. audience data infrastructure, strengthen targeting, ad automation, and campaign optimization capabilities while enhance product depth, transparency, and performance for media planners and buyers.

## Funding rounds

- Series A, Dec 7, 2011, $1.5M — MDC Ventures

## Investors

- MDC Ventures (https://capitalatlas.ai/funds/mdc-ventures) — Series A