# Croissant Pay

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/croissant-pay

- Industry: Financial Services
- Headquarters: Nashville, US
- Website: www.croissant.com
- Total disclosed funding: $12M
- Latest round: Seed (Apr 21, 2023)
- Investors on record: 5

## About

Based in Tennessee, US, and co-founded by John Howard (CEO), and John Klose (CTO) in 2022, Croissant Pay, Inc. operates as a financial technology platform that provides its customers with a mobile application for resale of items. In February 2026, Croissant Pay, Inc. raised USD 14 million in venture funding co-led by an individual investor and returning investors Portage Ventures and Third Prime Capital. The round was part of a larger USD 28 million in equity and venture debt funding.

Croissant offers its customers guaranteed buybacks on new purchases, at the time of check-out, giving them the confidence to buy more and better products as well as the purchasing power and flexibility. Customers can opt-in for guaranteed values for up to one year and redeem them for cash or credit and when the guaranteed window has passed, Croissant ensures customers get the best possible price when reselling their items. For merchants, the company helps them to recognize and overcome the challenges like the rise of resale platforms and soaring customer acquisition costs by maximizing customer lifetime value (LTV) and building lasting customer loyalty. It helps merchants by integrating Croissant's guaranteed buyback values on their websites, as well as elevating customer confidence and spending power, leading to higher conversion rates and average order values. The business calculates guaranteed buyback values for products in the merchant's line and handles the entire process, including resale.

The company will use the February 2026 funding to support customer acquisition for brand partners and help pre-finance the demand driven by Croissant.

## Funding rounds

- Seed, Apr 21, 2023, $12M — BoxGroup, Third Prime Capital, Portage Ventures, 25Madison Ventures, Twelve Below

## Investors

- BoxGroup (https://capitalatlas.ai/funds/boxgroup) — Seed
- Third Prime Capital (https://capitalatlas.ai/funds/third-prime-capital) — Seed
- Portage Ventures (https://capitalatlas.ai/funds/portage-ventures) — Seed
- 25Madison Ventures (https://capitalatlas.ai/funds/25madison-ventures) — Seed
- Twelve Below (https://capitalatlas.ai/funds/twelve-below) — Seed