# CRMBonus

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/crmbonus

- Industry: Marketing/Advertising
- Headquarters: Sao Paulo, Brazil
- Website: www.crmbonus.com.br/
- Total disclosed funding: $138M
- Latest round: Series B (Jun 27, 2024)
- Investors on record: 9

## About

Based in Sao Paulo, Brazil, and founded in 2018 by Alexandre Zolko, Eduardo Vieira, and Luiz Fernando Dias Guedes, E-Clik Serviços Digitais Ltda., trading under the name CRMBonus, operates as an advertising technology company that provides a data and AI (artificial intelligence) platform designed to enhance customer interactions and drive business growth. In June 2024, CRM&BONUS raised BRL 55 million in Series B funding from Vivo Ventures and Industry Ventures.

The firm’s offerings include Giftback, a loyalty solution; CRM360, which improves customer retention through data analytics; CRMBack, which uses AI to convert visitors into customers; Vale Bonus, a digital currency for customer engagement; and CRMAds, a retail media platform integrating bonuses and AI.

## Funding rounds

- Series B, Jun 27, 2024, $10M — Industry Ventures, Vivo Ventures
- Series B, May 14, 2024, $78M — Riverwood Capital, Valor Capital Group, Igah Ventures, Bond, Softbank
- Series A, Oct 6, 2021, $51M — Riverwood Capital, Igah Ventures, Softbank Latin America Ventures, Volpe Capital

## Investors

- Riverwood Capital (https://capitalatlas.ai/funds/riverwood-capital) — Series A, Series B
- Igah Ventures (https://capitalatlas.ai/funds/igah-ventures) — Series A, Series B
- Softbank Latin America Ventures (https://capitalatlas.ai/funds/softbank-latin-america-ventures) — Series A
- Volpe Capital (https://capitalatlas.ai/funds/volpe-capital) — Series A
- Valor Capital Group (https://capitalatlas.ai/funds/valor-capital-group) — Series B
- Bond (https://capitalatlas.ai/funds/bond) — Series B
- Softbank — Series B
- Industry Ventures (https://capitalatlas.ai/funds/industry-ventures) — Series B
- Vivo Ventures (https://capitalatlas.ai/funds/vivo-ventures) — Series B