# Critical.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/critical

- Industry: Environmental Services
- Headquarters: Auckland, New Zealand
- Website: www.criticaldesign.nz/
- Total disclosed funding: $1.5M
- Latest round: Seed (Dec 19, 2023)
- Investors on record: 3

## About

Based in Auckland, New Zealand, and founded in 2018 by co-founders Rui Peng (CEO), Andy Crowe, and Adam Ransfield, Critical. operates as a provider of recycled plastic panels for builders and engineers looking to integrate sustainable materials into their projects, offering eco-friendly and customizable solutions. In December 2023, Critical. raised USD 1.5 million in seed funding led by Soul Capital, Whakatupu Aotearoa Foundation, and Traffic Management NZ Limited.

The company provides a wide range of sustainable products, including recycled plastic panels with customizable finishes and pre-designed options. These panels are used in building projects to promote eco-friendly designs and meet sustainability standards. In addition, the company offers a selection of premium and sustainable products, such as the Chef's Knife in the Marble Edition and Kereru Edition. Additionally, the firm also provides services such as custom design solutions, buy-back services to recycle panels back into new Cleanstone products, and solutions for reducing carbon footprints in construction projects.

The company generates revenue primarily from the sale of its sustainable products through its e-commerce platform. Key offerings include Critical x Nuž - Premium & Sustainable Chef's Knives, priced at NZD 199.99 each, available in the Marble Edition and Kereru Edition. ??

## Funding rounds

- Seed, Dec 19, 2023, $1.5M — Soul Capital, Whakatupu Aotearoa Foundation, Traffic Management NZ Limited

## Investors

- Soul Capital — Seed
- Whakatupu Aotearoa Foundation — Seed
- Traffic Management NZ Limited — Seed