# Critical Mention

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/critical-mention

- Industry: Software
- Headquarters: New York, US
- Website: www.criticalmention.com
- Total disclosed funding: $6M
- Latest round: Series B (Nov 15, 2005)
- Investors on record: 6

## About

Critical Mention Inc. provides advanced media monitoring tools that help public relations and marketing professionals track and analyze media coverage across multiple platforms, ensuring real-time insights into brand sentiment and reach.Founded in 2002 in New York, US, Critical Mention Inc. specializes in media monitoring. In May 2022, the company was acquired by Onclusive Inc., a move that aims to enhance their global media monitoring and management solutions. The firm has secured a total of USD 1.90 mn across funding rounds, with the latest deal occurring on 2022-05-26. Founders Christopher Daly and Jesper Eklund have established a strong presence in the media monitoring industry with this venture.Critical Mention, an Onclusive company, offers a comprehensive suite of media monitoring tools designed to cater to the diverse needs of public relations and marketing professionals. Their core products encompass media monitoring across television, online news, social media, and podcasts, all integrated into a user-friendly platform that provides real-time analytics and reporting features. Utilizing advanced search functionalities, clients can quickly access and analyze media coverage, identify sentiment trends through density maps and word clouds, and generate custom charts and graphs for impactful presentations. The platform is particularly suited for agencies, corporate communications teams, and PR professionals, allowing them to track earned media effectively. Critical Mention serves clients across North America and parts of Europe, positioning itself as a robust solution for comprehensive media analysis in various markets.Critical Mention employs a subscription-based revenue model, where clients subscribe to access its media monitoring platform and associated tools. This structure allows clients, typically agencies and corporations, to pay for tiered access based on their needs, which may include features such as broadcast monitoring, online news tracking, and access to a media contact database. Each subscription is tailored to the client's specific requirements, with options for additional services or enhanced functionalities at an adjusted price. Their flagship offerings, which include customizable reporting features and real-time notifications, are integral to the value proposition, ensuring clients can communicate effectively with their stakeholders. The company’s revenue is primarily driven by these recurring subscriptions, facilitating a consistent income stream while providing clients with ongoing access to cutting-edge media analytics tools.Following its acquisition on 2022-05-26, Critical Mention plans to leverage the support and resources of Onclusive Inc. to expand its media monitoring capabilities globally. The acquisition is expected to facilitate the development of new products that enhance their current offerings, ensuring clients have access to the latest innovations in media analysis. The company is also poised to target expansion into new markets in Europe and Asia within the next two years, enhancing its service reach and client base. The recent funding from the acquisition will be utilized to support these initiatives, ensuring Critical Mention remains at the forefront of media monitoring solutions.

## Funding rounds

- Series B, Nov 15, 2005, $4M — CIBC Capital Partners, Stonehenge Growth Capital, Silicon Alley Venture Partners
- Series A, Aug 30, 2004, $2M — Stonehenge Growth Capital, Pennell Venture Partners, Meyer Ventures, Silicon Alley Venture Partners, New York Angels

## Investors

- Stonehenge Growth Capital (https://capitalatlas.ai/funds/stonehenge-growth-capital) — Series A, Series B
- Pennell Venture Partners (https://capitalatlas.ai/funds/pennell-venture-partners) — Series A
- Meyer Ventures (https://capitalatlas.ai/funds/meyer-ventures) — Series A
- Silicon Alley Venture Partners (https://capitalatlas.ai/funds/silicon-alley-venture-partners) — Series A, Series B
- New York Angels (https://capitalatlas.ai/funds/new-york-angels) — Series A
- CIBC Capital Partners — Series B