# Crimson Consulting

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/crimson-consulting

- Industry: Education/Training
- Headquarters: Auckland, New Zealand
- Website: www.crimsoneducation.org
- Total disclosed funding: $61M
- Latest round: Series D (Jul 1, 2024)
- Investors on record: 9

## About

Crimson Consulting, Inc. offers expert college admissions consulting services, aiding students in navigating the competitive landscape of university applications, especially for prestigious institutions.Founded in 2013 in Auckland, New Zealand, Crimson Consulting, Inc. specializes in college admissions consulting. The company has completed six deals, including the most recent in July 2024, where it raised NZD 67 million in Series D funding, led by Movac. Founders Jamie Beaton and Fangzhou Jiang have developed the company into a significant player in the education consulting sector.Crimson Education specializes in comprehensive college admissions consulting services designed to assist students in successfully navigating the competitive landscape of university admissions, particularly to prestigious institutions like the Ivy League and Top 15 universities. Their core offerings include personalized college admissions counseling, essay development, academic tutoring, and mentorship for extracurricular activities and leadership projects. Crimson Education leverages a holistic approach that emphasizes building a cohesive narrative around each student’s unique strengths and passions, thereby enhancing their overall application. The company serves a diverse clientele, including high school students, student-athletes, and middle schoolers preparing for future academic challenges, with its services offered across the United States, United Kingdom, and European markets.Crimson Education generates revenue primarily through tiered consulting packages tailored to the varying needs of students and their families. Clients engage in structured transactions, which may encompass one-on-one mentorship sessions, essay review services, and strategic planning for college applications. Pricing structures are designed to accommodate different budgets, reflecting the personalized nature of the services provided. For example, flagship offerings include comprehensive application support, which encompasses continuous guidance from former admissions officers and expert mentors throughout the admissions process. This model facilitates direct-to-consumer transactions, ensuring that clients receive extensive support tailored to their specific college aspirations.In July 2024, Crimson Consulting, Inc. raised NZD 67 million in Series D funding, led by new investor Movac, with participation from returning investors HEAL Partners, Icehouse Ventures, US News and World Report, and HighSage Ventures, and Five Sigma. The company plans to utilize the funding to expand its global reach, enhance its services, and further develop its platform. Specific strategies for future growth include launching new products aimed at improving student engagement and success, as well as expanding into new markets, particularly targeting regions in Asia and Europe by 2025.

## Funding rounds

- Series D, Jul 1, 2024, $41M — US News and World Report, Movac, Icehouse Ventures, HighSage Ventures, HEAL Partners, Five Sigma
- Series C, Oct 16, 2019, $20M — Solborn Venture Investment, K1W1, Chow Tai Fook Enterprises

## Investors

- Solborn Venture Investment (https://capitalatlas.ai/funds/solborn-venture-investment) — Series C
- K1W1 — Series C
- Chow Tai Fook Enterprises — Series C
- US News and World Report — Series D
- Movac (https://capitalatlas.ai/funds/movac) — Series D
- Icehouse Ventures (https://capitalatlas.ai/funds/icehouse-ventures) — Series D
- HighSage Ventures (https://capitalatlas.ai/funds/highsage-ventures) — Series D
- HEAL Partners (https://capitalatlas.ai/funds/heal-partners) — Series D
- Five Sigma (https://capitalatlas.ai/funds/five-sigma) — Series D