# Cresicor

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/cresicor

- Industry: Software
- Headquarters: Springfield, US
- Website: www.govividly.com
- Total disclosed funding: $53M
- Latest round: Series B (Dec 20, 2024)
- Investors on record: 6

## About

Cresicor Inc. is a US-based company that provides trade promotion management software designed to optimize trade spending strategies for consumer packaged goods (CPG) brands, enhancing return on investment through advanced analytics.Cresicor Inc. specializes in developing trade promotion management solutions for consumer packaged goods brands. Founded in 2017 in Springfield, US, by Nikki McNeil, Nikki Moskaluk-McNeil, Pierfrancesco Loreto, and Stuart Kennedy, the company has completed 3 deals. The latest funding round, a Series B in December 2024, raised USD 29 mn, led by Centana Growth Partners, bringing the total raised to USD 29 mn with a current valuation of USD 107.90 mn. Brian Kunz is the current CEO.Cresicor Inc., through its brand Vividly, offers a trade promotion management software that streamlines and optimizes trade spending for consumer packaged goods (CPG) brands. This software leverages artificial intelligence to analyze historical data for accurate forecasting and improved return on investment (ROI). It addresses key challenges in trade promotion management, enabling real-time management of promotions and providing in-depth analytics to drive informed decision-making. Vividly's clientele includes over 2,500 CPG professionals across North America and Europe.Vividly generates revenue through a subscription model with tiered pricing plans for its trade promotion management software. Clients, primarily CPG brands, enter contracts that grant them access to features such as promotion planning, forecasting, and deduction management, with revenue structured around these subscriptions. Extensive training and support services are provided to clients to enhance their experience and maximize the efficiency of their trade spending.Cresicor Inc. plans to utilize the USD 29 mn raised in the December 2024 Series B funding to expand its engineering and product teams. The company is actively designing new products to enhance its software offerings and aims to penetrate new geographic markets, focusing on increasing its presence in North America and Europe by the end of 2025.

## Funding rounds

- Series B, Dec 20, 2024, $29M — Centana Growth Partners
- Series A, Jun 2, 2022, $18M — Costanoa Ventures, 645 Ventures, Vertex Ventures, Torch Capital, Greenspoon Inc.
- Seed, Mar 22, 2021, $5.7M — Costanoa Ventures, Torch Capital

## Investors

- Costanoa Ventures (https://capitalatlas.ai/funds/costanoa-ventures) — Seed, Series A
- Torch Capital (https://capitalatlas.ai/funds/torch-capital) — Seed, Series A
- 645 Ventures (https://capitalatlas.ai/funds/645-ventures) — Series A
- Vertex Ventures (https://capitalatlas.ai/funds/vertex-ventures) — Series A
- Greenspoon Inc. — Series A
- Centana Growth Partners (https://capitalatlas.ai/funds/centana-growth-partners) — Series B