# Credible

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/credible

- Industry: Internet
- Headquarters: San Francisco, US
- Website: www.chefsfeed.com
- Total disclosed funding: $4.8M
- Latest round: Series A (Feb 26, 2015)
- Investors on record: 4

## About

Credible, Inc. is a dynamic platform that connects users to curated culinary content and experiences, enhancing their cooking and lifestyle capabilities. It specializes in engaging food enthusiasts through a diverse range of digital offerings.Credible, Inc. provides a platform focused on connecting users to culinary content and experiences. Founded in 2012 and headquartered in San Francisco, US, it has engaged in a total of 6 deals. The company was acquired in December 2020 by Tastemade, Inc., which is a portfolio company of Amazon.com, Inc. and other notable investors. The founder, Jared Rivera, has a history of focusing on innovation within the food and lifestyle media sector. In their latest funding round, a Series A in which USD 4.00 mn was raised, ARTIS Ventures led the funding alongside other investors, bringing the total amount raised to USD 4.00 mn.Credible, Inc. operates within the food and lifestyle media sector, offering a platform that provides an array of culinary content aimed at food enthusiasts and home cooks. Their services include on-demand streaming content that features cooking shows and recipe demonstrations. The company targets an audience looking to enhance their culinary skills and lifestyle experiences through engaging visual content. Its core offering, Tastemade+, is a subscription-based streaming service that provides ad-free access to various shows and personalized meal plans, appealing to a broad demographic across North America, Europe, and Asia.Credible, Inc. generates revenue through its subscription service, Tastemade+, which offers users exclusive content and personalized meal planning resources. The subscription model includes monthly and yearly payment options for individual consumers and potentially businesses interested in integrating Tastemade’s offerings. Additionally, the company partners with brands and food-related businesses for sponsored content, creating diverse revenue streams through high-quality programming that attracts a loyal audience.Following the acquisition in December 2020, Credible, Inc. plans to expand its offerings and market reach. The company is focusing on developing new products aimed at enhancing user engagement and expanding into additional geographical markets. Specific regions for expansion include Europe and Asia, with a goal to launch new offerings by the end of 2022. The recent Series A funding of USD 4.00 mn will primarily support these initiatives, emphasizing product development and market entry strategies.

## Funding rounds

- Series A, Feb 26, 2015, $4M — ARTIS Ventures, Oakhouse Partners, Structure Capital, Haas Portman
- Seed, Jun 17, 2013, $0.8M — Oakhouse Partners

## Investors

- Oakhouse Partners (https://capitalatlas.ai/funds/oakhouse-partners) — Seed, Series A
- ARTIS Ventures (https://capitalatlas.ai/funds/artis-ventures) — Series A
- Structure Capital (https://capitalatlas.ai/funds/structure-capital) — Series A
- Haas Portman — Series A