# Creator Ads

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/creator-ads

- Industry: Marketing/Advertising
- Headquarters: Sao Paulo, Brazil
- Website: www.creatorads.io
- Total disclosed funding: $8.6M
- Latest round: Seed (Jun 17, 2024)
- Investors on record: 5

## About

Creator Ads, formerly known as BrandLovers, is based in Brazil, specializes in influencer marketing, providing a comprehensive campaign management platform that connects brands with creators to enhance their social media outreach and engagement.Founded in 2023 in Sao Paulo, Brazil, Creator Ads operates a platform focused on developing influencer marketing initiatives. The core product, the Creator Ads App, streamlines the process of engaging creators, automating tasks such as sending invitations, briefings, and managing payments. The app features tools designed to assist creators in content creation while also providing a digital wallet for direct payments to creators. It targets brands looking to engage with audiences through influencers, aiming to enhance outreach and engagement by connecting them with creators who align with their marketing strategies. The platform serves a diverse client base consisting of brands across various industries seeking to leverage influencer marketing, primarily within the North American and European markets.Revenue for Creator Ads is generated through transactional interactions within its platform, where brands engage creators for advertising campaigns. The business structure includes partnerships with brands that utilize the app to manage their influencer campaigns, potentially operating on a subscription or pay-per-campaign basis. Clients incur costs based on specific services accessed, including automating the invitation and payment processes for creators. The pricing structure emphasizes flexibility to accommodate different marketing budgets and campaign scales. The app's functionalities, including Creator Pay and automated briefing tools, are integral to the brand's service offerings, ensuring timely execution of marketing initiatives.In April 2024, BrandLovers raised BRL 35 million in seed funding led by new investor Kaszek Ventures. Returning investor Canary Ventures. The company will use the funding to accelerate growth, add financial services for creators such as anticipation of receivables, and use artificial intelligence for publication suggestions and product improvements. The company is actively developing new products aimed at enhancing its platform functionalities and is targeting expansion into additional international markets to broaden its influence in the influencer marketing space.

## Funding rounds

- Seed, Jun 17, 2024, $6.5M — Kaszek Ventures, Canary Venture Partners
- Seed, Apr 19, 2023, $2M — Canary Venture Partners, TheVentureCity, Endeavor Scale-up Ventures, 4Equity

## Investors

- Canary Venture Partners (https://capitalatlas.ai/funds/canary-venture-partners) — Seed
- TheVentureCity (https://capitalatlas.ai/funds/theventurecity) — Seed
- Endeavor Scale-up Ventures (https://capitalatlas.ai/funds/endeavor-scale-up-ventures) — Seed
- 4Equity (https://capitalatlas.ai/funds/4equity) — Seed
- Kaszek Ventures (https://capitalatlas.ai/funds/kaszek-ventures) — Seed