# CreativeX

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/creativex

- Industry: Software
- Headquarters: New York, US
- Website: www.picassolabs.com
- Total disclosed funding: $30M
- Latest round: Series B (Jun 7, 2022)
- Investors on record: 6

## About

CreativeX is a technology company specializing in innovative solutions that enhance the creative process across various industries. They provide advanced design tools that empower users to efficiently produce high-quality visual content.Founded in 2015, CreativeX operates out of New York, US, focusing on creative measurement and visual content production. The company has completed 3 deals, with the most recent in June 2022, raising USD 25.00 mn in Series B funding led by Guggenheim Investment Management, alongside Beringea Private Equity and others. The company is led by CEO and Founder Anastasia Leng, who has a history of innovation in the tech space.CreativeX specializes in providing innovative solutions that enhance the creative process for various industries. Their core offerings include advanced design and artistic tools aimed at empowering users to produce high-quality visual content efficiently. These products cater to a diverse client base, including graphic designers, marketing professionals, and creative agencies, who utilize them to streamline workflows and enhance the quality of their output. The tools are designed to address common challenges in content creation, such as time constraints and the need for unique artistic expression. CreativeX's products are marketed in key geographical areas, including North America and Europe, where demand for digital creative solutions is robust.CreativeX generates revenue through a structured model that includes subscription-based services and direct partnerships with creative agencies. Clients typically engage with the company on a B2B basis, subscribing to their flagship products, which offer tiered pricing plans based on the level of service and features required. Revenue streams are bolstered through the provision of specialized training and support services accompanying the software products. This transactional framework ensures that clients have access to ongoing updates and enhancements, contributing to customer retention and satisfaction. The pricing model is designed to provide flexibility, catering to both small businesses and larger enterprises seeking comprehensive creative solutions.In June 2022, CreativeX raised USD 25.00 mn in Series B funding to support its growth strategy. The funds will be utilized to launch new creative measurement capabilities, expand APIs, and accelerate research on creative effectiveness. Additionally, CreativeX plans to broaden its content coverage beyond social media to include display, eCommerce, and TV advertising. The company aims to expand its market reach into new regions, leveraging the recent investment to enhance its technological advancements and service offerings.

## Funding rounds

- Series B, Jun 7, 2022, $25M — Beringea, Guggenheim Investments, Conviction VC, The Brandtech Group
- Series A, Nov 16, 2020, $3.3M — Beringea
- Seed, Sep 1, 2015, $1.5M — Index Ventures, 500 Global

## Investors

- Index Ventures (https://capitalatlas.ai/funds/index-ventures) — Seed
- 500 Global (https://capitalatlas.ai/funds/500-global) — Seed
- Beringea (https://capitalatlas.ai/funds/beringea) — Series A, Series B
- Guggenheim Investments (https://capitalatlas.ai/funds/guggenheim-investments) — Series B
- Conviction VC (https://capitalatlas.ai/funds/conviction-vc) — Series B
- The Brandtech Group (https://capitalatlas.ai/funds/the-brandtech-group) — Series B