# Create Wellness

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/create-wellness

- Industry: Food
- Headquarters: New York, US
- Website: www.trycreate.co
- Total disclosed funding: $27M
- Latest round: Series B (Mar 30, 2026)
- Investors on record: 3

## About

Based in New York, US, and founded in 2022, Create Wellness, Inc. is a health and wellness company specializing in creatine supplements. The company was founded by its CEO, Dan McCormick. In March 2026, Create Wellness, Inc. raised USD 20 million in series B funding co-led by Alliance Consumer Growth and Impact Capital, with participation from Unilever Ventures.

Create Wellness designs, markets, and offers creatine-based products. The company primarily provides creatine monohydrate gummies in various flavors. The company sells all its products through retailers such as GNC and Wegmans, Amazon, and its website.The company will use the March 2026 funding to accelerate growth by expanding retail distribution, investing in consumer education, advancing product innovation, and scaling marketing efforts to support mainstream adoption of creatine.

## Funding rounds

- Series B, Mar 30, 2026, $20M — Unilever Ventures, Alliance Consumer Growth, Impact Capital
- Series A, Jul 29, 2024, $7.3M — Unilever Ventures

## Investors

- Unilever Ventures (https://capitalatlas.ai/funds/unilever-ventures) — Series A, Series B
- Alliance Consumer Growth (https://capitalatlas.ai/funds/alliance-consumer-growth) — Series B
- Impact Capital — Series B