# CREAL

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/creal-2

- Industry: Software
- Headquarters: Ecublens, Switzerland
- Website: www.creal.com
- Total disclosed funding: $12M
- Latest round: Series B (Sep 10, 2024)
- Investors on record: 6

## About

Based in Switzerland, CREAL SA specializes in advanced light-field display technology, enhancing augmented reality experiences by seamlessly blending digital content with the real world.CREAL SA, founded in 2017 in Ecublens, Switzerland, focuses on innovating light-field display technology. In July 2025, CREAL SA raised USD 8.9 million in venture funding led by returning investor Carl Zeiss Group, with participation from other unspecified investors. The founder, Tomáš Kubeš, has a background in developing technology-driven solutions. CREAL specializes in cutting-edge light-field display technology aimed at enhancing augmented reality (AR) experiences. Their core product offering enables users to enjoy a fully immersive visual experience by projecting digital content that blends seamlessly into the real world, addressing the common limitations of traditional flat-image AR displays. This technology reduces visual conflicts and enhances interaction within personal space, making it suitable for various applications in sectors such as gaming, education, and healthcare. CREAL's products are designed for a global market, including regions like North America and Europe, where demand for advanced AR solutions is rapidly growing. The company primarily serves a diverse clientele that includes businesses looking to integrate AR into their offerings and end users who seek innovative digital experiences.CREAL's revenue model revolves around strategic partnerships and direct sales of its proprietary light-field display technology. The company engages in B2B transactions, collaborating with technology firms, educational institutions, and healthcare providers to integrate its solutions into their products and services. While specific pricing details for these offerings are not disclosed, it is understood that transactions may include licensing agreements or one-time purchases of equipment, depending on the nature of the partnership. Flagship products are likely to command a premium price point due to their advanced capabilities. Overall, CREAL's revenue generation strategy is focused on establishing long-term relationships with clients who value enhanced visual experiences in their respective fields. The company will use the July 2025 funding for the development of its digital content and commercialize its proprietary light field display technology in the vision care and augmented reality sectors.

## Funding rounds

- Series B, Sep 10, 2024 — ZEISS Ventures
- Series A, Oct 16, 2020, $7.1M — investiere, Swisscom Ventures, DAA Capital Partners
- Series A, Dec 20, 2019, $4.4M — investiere, Swiss ICT Investor Club, DAA Capital Partners
- Seed, Jun 6, 2018, $0.9M — Swiss ICT Investor Club, Atmosclear Investments

## Investors

- Swiss ICT Investor Club (https://capitalatlas.ai/funds/swiss-ict-investor-club) — Seed, Series A
- Atmosclear Investments (https://capitalatlas.ai/funds/atmosclear-investments) — Seed
- investiere — Series A
- DAA Capital Partners (https://capitalatlas.ai/funds/daa-capital-partners) — Series A
- Swisscom Ventures (https://capitalatlas.ai/funds/swisscom-ventures) — Series A
- ZEISS Ventures (https://capitalatlas.ai/funds/zeiss-ventures) — Series B