# Craft IO

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/craft-io

- Industry: Software
- Headquarters: Tel Aviv, Israel
- Website: www.craft.io
- Total disclosed funding: $8M
- Latest round: Series A (Nov 18, 2021)
- Investors on record: 3

## About

Craft IO Ltd. is a product management platform that enhances collaboration and efficiency for teams, enabling them to manage the entire product lifecycle from conception to execution effectively.Founded in 2015, Craft IO Ltd. is based in Tel Aviv, Israel. The company specializes in providing a product management platform that supports teams throughout the product lifecycle. Elad Simon and Roni Aharon are the founders of the company, with Elad Simon serving as the CEO. In November 2021, Craft IO Ltd. secured USD 8 million in Series A funding, led by JAL Ventures, with participation from Fosun RZ Capital and Inimiti. This funding round marks the total amount raised by the company as USD 8 million.Craft IO Ltd.'s primary offering is a comprehensive product management platform designed to support teams throughout the entire product lifecycle, from conception to execution. The platform features built-in best practices that facilitate the collection of user feedback, prioritization of product features, and the development of strategic roadmaps linked to Objectives and Key Results (OKRs). By integrating seamlessly with development tools, users can visualize their progress, manage product data, and ensure alignment among team members and stakeholders. The platform caters to a diverse range of industries such as technology, retail, and finance, serving clients globally, including organizations in North America, Europe, and Asia. Its end users range from Product Managers to Scrum Masters and C-suite executives who rely on the platform to make informed decisions and drive product-led initiatives.Craft IO Ltd. operates on a subscription-based revenue model, allowing clients to access its product management software. Businesses can scale their usage according to team size and specific needs, with multiple pricing tiers designed for different organizational requirements. Clients typically enter into subscription agreements that provide access to advanced features for capacity planning and product backlog management. Revenue is generated from both individual users and larger corporate accounts, with opportunities for upselling premium features or services. The flagship product enhances collaboration and streamlines product development processes, attracting a broad customer base across multiple international markets.Craft IO Ltd. plans to utilize the USD 8 million raised in Series A funding to expand its go-to-market operations and develop machine learning-driven decision tools for product management teams. The company is focused on launching new products that enhance its existing platform capabilities, although specific release dates have not been disclosed. Additionally, Craft IO Ltd. aims to expand its presence into new markets and geographic regions, targeting growth opportunities in North America, Europe, and Asia by 2023.

## Funding rounds

- Series A, Nov 18, 2021, $8M — Inimiti, JAL Ventures, Fosun RZ Capital

## Investors

- Inimiti (https://capitalatlas.ai/funds/inimiti) — Series A
- JAL Ventures (https://capitalatlas.ai/funds/jal-ventures) — Series A
- Fosun RZ Capital (https://capitalatlas.ai/funds/fosun-rz-capital) — Series A