# Cove & Lane Lifestyle Pvt.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/cove-lane-lifestyle-pvt

- Industry: Retail
- Headquarters: Bangalore, India
- Website: www.coveandlane.in/
- Total disclosed funding: $0.5M
- Latest round: Seed (Jan 10, 2025)
- Investors on record: 1

## About

Cove and Lane is a contemporary fashion brand offering a unique blend of Industrial Chic apparel designed for modern lifestyles, catering to both men and women.Cove and Lane specializes in creating contemporary fashion that merges modern aesthetics with timeless appeal. Founded in Bangalore, India, the company has engaged in a singular deal to date, with the most recent deal occurring on February 17, 2025. The founder has a history in fashion entrepreneurship, although specific details regarding previous ventures are not available.Cove & Lane primarily specializes in contemporary fashion, focusing on clothing that embodies an 'Industrial Chic' aesthetic. Their core offerings include a diverse range of apparel designed for both men and women, with a particular emphasis on versatile pieces that blend modern and timeless styles. The brand's collections, such as 'DROP N° 003.02' and 'The Soft Launch,' feature structured silhouettes, functional details, and layering essentials that cater to customers seeking effortless yet refined everyday wear. The company targets a clientele that appreciates sophisticated streetwear, characterized by clothing suitable for various occasions, from casual outings to professional settings. Cove & Lane markets its products primarily in India, with plans to expand its reach to other international markets in the future.Cove & Lane operates on a direct-to-consumer sales model, facilitating transactions through its e-commerce platform. Customers can purchase individual products, such as the flagship 'Plain Cotton Shirt Arlet - Dusky Pink,' which underscores the brand's commitment to quality and design. The pricing structure is straightforward, offering garments at competitive rates, ensuring accessibility for a wide range of consumers. The company's revenue generation is supplemented by a customer-centric approach, including free returns within 14 days, which enhances customer satisfaction and loyalty. Transactions are conducted via secure payment methods, ensuring a seamless shopping experience for its clients while maintaining compliance with industry standards in e-commerce operations.In February 2025, Cove and Lane raised a 15.38% minority stake for an undisclosed amount in Seed funding from new investor Sauce.vc. This investment is intended to accelerate growth, enhance operations, and expand the company's presence in the fashion retail market. Future plans include designing and launching new collections that embody their distinctive style, targeting international expansion into markets beyond India. Specific regions for growth have not been disclosed yet, but the company is positioned for a broader outreach as its product line evolves.

## Funding rounds

- Seed, Jan 10, 2025, $0.5M — Sauce.vc

## Investors

- Sauce.vc (https://capitalatlas.ai/funds/sauce-vc) — Seed