# Country Archer Jerky Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/country-archer-jerky

- Industry: Food
- Headquarters: San Bernardino, US
- Website: www.countryarcher.com
- Total disclosed funding: $22M
- Latest round: Series C (Feb 11, 2020)
- Investors on record: 1

## About

Country Archer Jerky Co. is a US-based company specializing in premium meat snacks, including grass-fed beef jerky and turkey jerky, catering to health-conscious consumers seeking quality and convenience in their snacking options.Founded in 1977 in San Bernardino, US, Country Archer Jerky Co. produces high-quality meat snacks, focusing on grass-fed beef and turkey jerky. The company has undergone strategic pivots to enhance its market presence. Eugene Kang, the founder and CEO, leads the company following a recent Series C funding round, raising USD 12.00 mn from Monogram Capital Partners on February 11, 2020. The total amount raised by the company is also USD 12.00 mn.Country Archer Jerky Co. specializes in high-quality meat snacks, primarily focusing on grass-fed beef jerky, turkey jerky, and meat sticks. The company’s core offerings are crafted from real ingredients, including 100% grass-fed beef and all-natural turkey, seasoned with herbs, spices, and premium marinades. These products cater to health-conscious consumers seeking convenient snacks that do not compromise on taste or quality, appealing to various end-use cases such as on-the-go snacking, road trips, and family-friendly treats. Archer's products are available in various markets, including the United States and select international locations, through retail outlets and online channels.Country Archer Jerky Co. generates revenue through direct-to-consumer sales and partnerships with retailers and wholesalers. The company's transactions are structured around the sale of individual products, including their flagship offerings such as grass-fed beef jerky and turkey jerky sticks. Customers can purchase these products in-store or via online platforms, with pricing reflecting the premium ingredients and quality. The emphasis on natural, minimally processed ingredients positions Archer’s products as a premium choice within the meat snack market, catering to a diverse customer base from individual consumers to retail partners.Following the Series C funding round in February 2020, Country Archer Jerky Co. plans to utilize the raised funds to expand its product line, particularly focusing on launching new flavors and snack varieties. The company aims to enter new geographical markets, specifically targeting expansion into Europe and Canada by the end of 2023. These initiatives are expected to enhance the brand's presence and meet the growing demand for high-quality meat snacks in these regions.

## Funding rounds

- Series C, Feb 11, 2020, $12M — Monogram Capital Partners
- Series B, Sep 17, 2018, $10M — Monogram Capital Partners
- Series B, Jul 20, 2017 — Monogram Capital Partners

## Investors

- Monogram Capital Partners (https://capitalatlas.ai/funds/monogram-capital-partners) — Series B, Series C