# COUNTERWORKS

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/counterworks

- Industry: Software
- Headquarters: Tokyo, Japan
- Website: www.counterworks.co.jp
- Total disclosed funding: $9.7M
- Latest round: Series C (Nov 21, 2023)
- Investors on record: 15

## About

Based in Japan, COUNTERWORKS Inc. operates an online platform that connects businesses with commercial spaces for pop-up stores and events, and a software for commercial facility management. Founded in 2014 in Tokyo, Japan, COUNTERWORKS Inc. operates an online marketplace tailored for the reservation of commercial spaces. In August 2025, COUNTERWORKS Inc. raised an undisclosed amount in venture funding from new investors Shoko Chukin Bank, and Mizuho Bank, with participation from returning investor Japan Finance Corporation. COUNTERWORKS Inc. operates a leading online platform that facilitates the discovery and utilization of commercial spaces for pop-up stores and events across Japan. Their primary service is an extensive marketplace allowing businesses to search, reserve, and pay for various commercial spaces, including shopping centers, street-level shops, office buildings, and exhibition venues, all in a single transaction process. This platform is supported by specialized concierges who assist clients in finding the right spaces tailored to their requirements. Additionally, the company offers a leasing digital transformation (DX) system, aimed at connecting businesses with new tenants and streamlining the leasing workflow, thus enhancing efficiency in the commercial real estate sector. The services cater to a diverse clientele, including retailers, event organizers, and businesses looking to optimize underutilized spaces, predominantly focusing on the Japanese market.COUNTERWORKS generates revenue through transactional fees associated with the booking of commercial spaces on their platform. The typical transaction structure involves businesses paying for the reservation of spaces on a per-use basis, facilitated through their digital platform. The firm may also engage in partnerships that yield additional revenue streams, although specific partnership details are not disclosed. The pricing model is based on the nature and duration of the space rental, with distinct fees applicable for various types of venues, ensuring flexibility for different client needs. By enabling a range of commercial activities such as pop-up shops and promotional events, COUNTERWORKS cultivates a robust ecosystem for retail and event execution, contributing to its revenue generation through consistent client engagement and space utilization. The company will use the funds raised in August 2025 for enhancing product quality, advancing system development, recruiting talent, improving customer support, and expanding partnerships with local governments and businesses.

## Funding rounds

- Series C, Nov 21, 2023, $1M — Ignition Point Venture Partners, AEONMALL Corporation, OPA co.,ltd
- Series C, Oct 31, 2023, $5.8M — Daiwa Corporate Investment, Japan Finance Corporation, Shizuoka Bank, Z Venture Capital, Regional Revitalization Solution, Mitsui Fudosan, Toyoda Gosei Co., Ltd., Smaregi, Inc., Kepple Group, New Commerce Ventures, Toshiba TEC Corporation
- Series A, Oct 5, 2016, $2.9M — JAFCO Group

## Investors

- JAFCO Group (https://capitalatlas.ai/funds/jafco-group) — Series A
- Daiwa Corporate Investment (https://capitalatlas.ai/funds/daiwa-corporate-investment) — Series C
- Japan Finance Corporation — Series C
- Shizuoka Bank — Series C
- Z Venture Capital (https://capitalatlas.ai/funds/z-venture-capital) — Series C
- Regional Revitalization Solution (https://capitalatlas.ai/funds/regional-revitalization-solution) — Series C
- Mitsui Fudosan — Series C
- Toyoda Gosei Co., Ltd. — Series C
- Smaregi, Inc. — Series C
- Kepple Group (https://capitalatlas.ai/funds/kepple-group) — Series C
- New Commerce Ventures (https://capitalatlas.ai/funds/new-commerce-ventures) — Series C
- Toshiba TEC Corporation — Series C
- Ignition Point Venture Partners (https://capitalatlas.ai/funds/ignition-point-venture-partners) — Series C
- AEONMALL Corporation — Series C
- OPA co.,ltd — Series C