# Coterie Baby

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/coterie-baby

- Industry: Consumer Products
- Headquarters: New York, US
- Website: www.coterie.com/
- Total disclosed funding: $27M
- Latest round: Series A (Jun 1, 2022)
- Investors on record: 7

## About

Coterie Baby, Inc. is a US-based company specializing in high-performance baby care products, particularly diapers and wipes, designed to enhance the diapering experience for parents and caregivers.Founded in 2018 and headquartered in New York, US, Coterie Baby, Inc. produces premium baby care products. The company was co-founded by Sara Garson and Sara Raffa, who both have previous entrepreneurial experience. In October 2025, Harry's Inc agreed to acquire Coterie Baby, Inc. The transaction was completed in November 2025. Coterie specializes in high-performance baby care products, primarily focusing on diapers and wipes designed to enhance the diapering experience for parents and caregivers. Their flagship products include hypoallergenic and dermatologist-tested diapers made from apparel-grade materials for added softness, minimizing the risk of leaks and diaper rash. The wipes are composed of 99% purified water and five clean ingredients, gentle on a baby's skin and safe for sewer and septic systems. Coterie primarily serves North America, offering its products through subscription services and direct-to-consumer sales for busy families.Coterie's revenue model is based on subscription services, allowing customers to enroll in an Auto-Renew program for monthly deliveries of diapers and wipes, which includes a 10% discount and free shipping when bundling orders. This model ensures a consistent supply of products while also generating revenue from individual sales on their online platform, targeting parents seeking reliable and high-quality baby care solutions.Coterie Baby, Inc. plans to expand its product line with new innovations in baby care products. The company is also targeting expansion into additional markets within North America, although specific regions and dates have not been detailed. The recent acquisition enables Harry's, Inc. to accelerate Coterie Baby, Inc.’s growth and expand its product offerings while maintaining its brand identity and safety standards.

## Funding rounds

- Series A, Jun 1, 2022, $24M — RiverPark Advisors, Beliade, Align Ventures, Willow Growth Partners
- Seed, Nov 18, 2020, $2.8M — TA Ventures, RiverPark Advisors, Beliade, Black Jays Investments, Mindset Venture Group, Willow Growth Partners

## Investors

- TA Ventures (https://capitalatlas.ai/funds/ta-ventures) — Seed
- RiverPark Advisors (https://capitalatlas.ai/funds/riverpark-advisors) — Seed, Series A
- Beliade (https://capitalatlas.ai/funds/beliade) — Seed, Series A
- Black Jays Investments (https://capitalatlas.ai/funds/black-jays-investments) — Seed
- Mindset Venture Group (https://capitalatlas.ai/funds/mindset-venture-group) — Seed
- Willow Growth Partners (https://capitalatlas.ai/funds/willow-growth-partners) — Seed, Series A
- Align Ventures (https://capitalatlas.ai/funds/align-ventures) — Series A