# Coros

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/coros

- Industry: Software
- Headquarters: Mountain View, US
- Website: www.coros.net
- Total disclosed funding: $6.1M
- Latest round: Seed (Nov 17, 2021)
- Investors on record: 6

## About

Coros, Corp. develops advanced wearable technology designed for outdoor and fitness enthusiasts, focusing on GPS smartwatches and performance-tracking devices that enhance athletic performance through real-time data monitoring.Coros, Corp. was founded in 2019 in Mountain View, US, and specializes in wearable technology for fitness and outdoor activities. The company has undergone no significant pivots or operational changes since its founding. The CEO is Martin Hitch, who has experience in the tech industry. Coros has successfully completed 2 investment deals, with the most recent deal occurring on November 17, 2021, during which the company raised USD 6.1 mn in Seed funding, led by Dynamo Accelerator and Fund, along with participation from Engage Ventures, Flexport, Inc, Fontinalis Partners, GreenHawk Capital, and Susa Ventures. This latest round is equal to the total amount raised by the company.Coros specializes in the development of advanced wearable technology tailored primarily for outdoor and fitness enthusiasts. Their flagship products include GPS smartwatches and performance-tracking devices designed to provide users with real-time data on various activities such as running, cycling, and swimming. These products utilize sophisticated sensors to monitor metrics such as heart rate, altitude, and route mapping, addressing the needs of both casual fitness enthusiasts and professional athletes. Coros has established a market presence across North America, Europe, and parts of Asia, catering to customers who value high-quality and performance-oriented technology.Coros generates revenue primarily through the direct sale of its products to consumers and strategic partnerships with retailers. The company uses a direct-to-consumer model via its online platform, where customers can purchase GPS smartwatches and accessories. Additionally, Coros partners with various retailers to expand its market reach. Revenue streams are enhanced by subscription services offering premium features and analytics for users seeking in-depth performance insights. Specific pricing details for individual products are not disclosed, but Coros positions its offerings competitively, reflecting the technology and innovation integrated into its devices.Following the Seed funding round on November 17, 2021, which raised USD 6.1 mn, Coros plans to expand its engineering team to meet rising demand from shippers and third-party logistics providers. The company is focused on designing and launching new products aimed at enhancing user experience in outdoor activities, although specific product launch dates were not disclosed. Key markets targeted for future geographical expansion include regions within Europe and Asia, with strategic plans in place to enhance brand visibility and market reach.

## Funding rounds

- Seed, Nov 17, 2021, $6.1M — Fontinalis Partners, Susa Ventures, Dynamo, GreenHawk Capital, Engage Ventures, Flexport, Inc

## Investors

- Fontinalis Partners (https://capitalatlas.ai/funds/fontinalis-partners) — Seed
- Susa Ventures (https://capitalatlas.ai/funds/susa-ventures) — Seed
- Dynamo — Seed
- GreenHawk Capital — Seed
- Engage Ventures (https://capitalatlas.ai/funds/engage-ventures) — Seed
- Flexport, Inc — Seed