# Cordial Experiences

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/cordial-experiences

- Industry: Software
- Headquarters: San Diego, US
- Website: www.cordial.io
- Total disclosed funding: $87M
- Latest round: Series C (Jul 20, 2022)
- Investors on record: 7

## About

Cordial Experiences, Inc. is a marketing technology company specializing in cross-channel customer engagement solutions that leverage AI and real-time data for personalized marketing.Founded in 2014, Cordial Experiences, Inc. is headquartered in San Diego, US. The company provides a marketing platform that empowers brands to enhance customer interactions. The founders, Adam Gillespie, Chris Mcgreal, and Jeremy Swift, have previously founded other companies. The latest funding round, a Series C in July 2022, raised USD 55.25 mn, led by NewSpring Capital with participation from ABS Capital Partners, High Alpha Capital, Blossom Street Ventures, and Upfront Ventures. In total, the company has raised USD 55.25 mn across four deals, with a current valuation of USD 266.255 mn.Cordial offers a comprehensive cross-channel marketing and customer engagement platform designed to enhance how brands interact with their customers. The core product, Cordial Edge™, integrates AI-driven personalization with real-time customer data activation to deliver hyper-relevant messaging across various channels, including email, SMS, and mobile apps. This platform enables brands to unify and enhance customer profiles, facilitate dynamic messaging tailored to individual user behaviors, and automate marketing workflows to reduce manual intervention. The target clientele includes mid to large enterprises across multiple sectors, including retail, e-commerce, and consumer goods. Cordial serves customers across North America and Europe, empowering them to better understand and engage their audiences, thereby increasing customer retention and driving revenue.Cordial's revenue model primarily revolves around subscription-based services, where clients pay for access to the platform based on their selected features and scale of usage. Clients typically enter into annual or multi-year contracts, which may include tiered pricing based on the number of users, volume of messages sent, or level of data integration required. The company’s flagship offerings, such as AI Cross-channel messaging and Journey orchestration, are bundled into various pricing plans tailored to meet the specific needs of marketing teams. The transactional structure emphasizes B2B relationships, with businesses leveraging Cordial’s capabilities to enhance their marketing strategies, optimize customer engagement, and ultimately drive sales growth.In July 2022, Cordial Experiences, Inc. raised USD 55.25 mn in Series C funding, which will be utilized to improve product offerings, extend international business reach, and adapt to changing marketer demands for cross-channel engagement. The company plans to develop new products, although specific launch dates are not disclosed. Additionally, Cordial is looking to expand into new geographic markets, with a focus on enhancing its presence in various regions internationally.

## Funding rounds

- Series C, Jul 20, 2022, $55M — ABS Capital Partners, Upfront, NewSpring, Blossom Street Ventures, High Alpha
- Series B, Mar 3, 2021, $11M — Blossom Street Ventures, Ankona Capital
- Series B, Jun 27, 2018, $15M — Upfront, PeakSpan Capital, High Alpha
- Series A, Feb 27, 2017, $6M — Upfront, High Alpha

## Investors

- Upfront (https://capitalatlas.ai/funds/upfront) — Series A, Series B, Series C
- High Alpha (https://capitalatlas.ai/funds/high-alpha) — Series A, Series B, Series C
- PeakSpan Capital (https://capitalatlas.ai/funds/peakspan-capital) — Series B
- Blossom Street Ventures (https://capitalatlas.ai/funds/blossom-street-ventures) — Series B, Series C
- Ankona Capital (https://capitalatlas.ai/funds/ankona-capital) — Series B
- ABS Capital Partners (https://capitalatlas.ai/funds/abs-capital-partners) — Series C
- NewSpring (https://capitalatlas.ai/funds/newspring) — Series C