# Copper CRM

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/copper-crm

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.copper.com
- Total disclosed funding: $88M
- Latest round: Series C (Jun 2, 2017)
- Investors on record: 10

## About

Copper CRM, Inc. is a customer relationship management software solution that integrates seamlessly with Google Workspace, providing businesses with tools to manage relationships, track projects, and oversee sales processes efficiently.Founded in 2011 in San Francisco, US, Copper CRM, Inc. provides a specialized CRM platform tailored for businesses leveraging Google Workspace. Copper has undergone strategic growth since its inception, with a significant pivot towards integrating deeply with Google applications. The founding team includes Doug Richey, Jon Lee, Penni Thow, and Sukhvir Singh, with Carrie Shaw serving as the CEO. The company has successfully completed 7 funding deals, with a notable Series C round in June 2017 that raised USD 52.60 mn, led by Norwest Venture Partners and supported by other investors such as GV, Industry Ventures, and True Ventures. As of this latest round, Copper has raised a total of USD 52.60 mn and currently boasts a valuation of USD 186.19 mn.Copper is a customer relationship management (CRM) software solution designed primarily for businesses that utilize Google Workspace. Its core offerings integrate seamlessly with Gmail, Google Calendar, and other Google applications, allowing users to manage contacts, track leads and deals, and oversee projects in a unified platform. The software provides tools for automation, enabling users to trigger emails or reminders based on the progression of opportunities within the sales pipeline. Copper also offers customizable reporting features to project revenue, identify customer trends, and monitor team activities. Its target clientele includes small to medium-sized enterprises across various sectors such as consulting, finance, media, and construction, with a specific focus in markets including North America and Europe.Copper generates revenue primarily through subscription-based pricing models tailored for businesses that require comprehensive CRM solutions. Clients engage with the platform through tiered subscription plans that cater to different business sizes and needs, providing access to tools for lead tracking, project management, and customer engagement. The transaction structure is built around B2B relationships, where businesses subscribe to the platform on a monthly or annual basis. The flagship offerings within Copper’s suite of services include its CRM integration with Google Workspace, ensuring a streamlined user experience and effective workflow processes. The precise pricing details for these plans are established by the company based on the features and services bundled within each subscription level, ensuring businesses can choose plans that align with their operational requirements.Copper CRM, Inc. plans to leverage its recent Series C funding of USD 52.60 mn to enhance product offerings and expand into new geographical markets. The company is designing new features for its CRM software that aim to further integrate with Google Workspace, with an anticipated rollout in the coming year. Additionally, Copper is looking to penetrate markets in Europe and Asia by 2025. The funding will primarily support these product developments and market entry strategies, contributing to its overall growth objectives.

## Funding rounds

- Series C, Jun 2, 2017, $53M — Norwest Venture Partners, Storm Ventures, Industry Ventures, True Ventures, GV, Next World Capital
- Series B, Aug 15, 2016, $4.7M — Storm Ventures, Industry Ventures, True Ventures, Next World Capital, Team, Inc.
- Series B, Jan 22, 2016, $17M — Storm Ventures, Industry Ventures, True Ventures, Next World Capital, Team, Inc.
- Series A, Mar 31, 2015, $7.5M — True Ventures, Tuesday Capital, Bloomberg Beta
- Series A, Mar 11, 2014, $4.6M — True Ventures, Tuesday Capital, Bloomberg Beta
- Seed, Jan 9, 2013, $1.9M — Tuesday Capital, Bloomberg Beta, Columbus Nova Technology Partners

## Investors

- Tuesday Capital (https://capitalatlas.ai/funds/tuesday-capital) — Seed, Series A
- Bloomberg Beta (https://capitalatlas.ai/funds/bloomberg-beta) — Seed, Series A
- Columbus Nova Technology Partners (https://capitalatlas.ai/funds/columbus-nova-technology-partners) — Seed
- True Ventures (https://capitalatlas.ai/funds/true-ventures) — Series A, Series B, Series C
- Storm Ventures (https://capitalatlas.ai/funds/storm-ventures) — Series B, Series C
- Industry Ventures (https://capitalatlas.ai/funds/industry-ventures) — Series B, Series C
- Next World Capital (https://capitalatlas.ai/funds/next-world-capital) — Series B, Series C
- Team, Inc. — Series B
- Norwest Venture Partners (https://capitalatlas.ai/funds/norwest-venture-partners) — Series C
- GV (https://capitalatlas.ai/funds/gv) — Series C