# Convious

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/convious

- Industry: Software
- Headquarters: Amsterdam, Netherlands
- Website: www.convious.com
- Total disclosed funding: $21M
- Latest round: Series A (Oct 12, 2023)
- Investors on record: 7

## About

Convious B.V., based in the Netherlands, operates a digital platform enhancing visitor experiences at attractions. They deliver tools for ticketing, marketing, and upselling, optimizing engagement and maximizing revenues.Founded in 2017 and headquartered in Amsterdam, Netherlands, Convious B.V. specializes in the experience economy, providing solutions for visitor attractions. The company has raised EUR 8.5 mn in Series A funding on October 12, 2023, led by Wille Finance, with participation from Orbit Capital. The total amount raised to date is EUR 8.5 mn through 4 deals. Camiel Kraan is both the CEO and the founder of the company.Convious specializes in providing a comprehensive all-in-one digital platform tailored for the experience economy, specifically designed to enhance visitor attractions. Their core offerings include personalized marketing tools, ticketing solutions, and upsell opportunities, which collectively aim to optimize visitor experiences before, during, and after their visits. By integrating back-office operations with an accessible API, Convious allows attractions to manage ticket sales, upsells, and season passes through various partner channels efficiently. The company serves over 100 visitor attractions across various geographical markets, including Europe and North America, catering to a diverse clientele that seeks to improve visitor engagement and maximize revenue through data-driven insights and targeted marketing strategies.Convious generates revenue through a structured transactional model that encompasses partnerships and direct sales. Their offerings include customized ticketing solutions and marketing tools, which may involve a subscription-based pricing structure for ongoing access to their platform and services. This model allows attractions to benefit from continuous engagement and upsell opportunities through email marketing, push notifications, and webshops. Specific details regarding pricing plans for individual services are aligned with the overall value provided to attractions, reflecting the demand for enhanced visitor experiences. The revenue stream is supported by a focus on increasing online sales conversion and upselling capabilities, central to their business model's effectiveness.In October 2023, Convious BV raised EUR 8.5 mn in Series A funding, which will be utilized to support the company's next development stage. Future growth strategies include designing upcoming new products tailored for the experience economy and expanding into new geographic regions, with specific plans targeting further penetration in Europe and North America.

## Funding rounds

- Series A, Oct 12, 2023, $8.9M — Wille Finance, Orbit Capital
- Series A, Oct 29, 2021, $12M — FJ Labs, Capital Mills, Market One Capital, Begin Capital Partners, Million Monkeys

## Investors

- FJ Labs (https://capitalatlas.ai/funds/fj-labs) — Series A
- Capital Mills (https://capitalatlas.ai/funds/capital-mills) — Series A
- Market One Capital (https://capitalatlas.ai/funds/market-one-capital) — Series A
- Begin Capital Partners (https://capitalatlas.ai/funds/begin-capital-partners) — Series A
- Million Monkeys — Series A
- Wille Finance — Series A
- Orbit Capital (https://capitalatlas.ai/funds/orbit-capital) — Series A