# Convictional

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/convictional

- Industry: Software
- Headquarters: Toronto, Canada
- Website: www.convictional.com
- Total disclosed funding: $49M
- Latest round: Series B (Jan 19, 2022)
- Investors on record: 8

## About

Founded in 2017 and based in Toronto, Ontario, Convictional, Inc. provides a centralized platform designed to modernize B2B trade relationships by enhancing operational efficiency and decision-making through real-time collaboration and AI-supported insights.Convictional, Inc. operates a centralized platform that transforms traditional B2B communication methods. Founded in Toronto, Ontario, Canada, by Chris Grouchy and Roger Kirkness, the company has engaged in 4 deals, with its latest being a Series B round in January 2022, raising USD 40.00 mn led by Y Combinator and including participation from FundersClub. Roger Kirkness serves as the CEO.Convictional offers a robust suite of business solutions aimed at enhancing decision-making and operational efficiency. Their primary product is a centralized platform that replaces traditional communication methods with a streamlined work environment, allowing teams to collaborate in real-time and synthesize data to inform actionable decisions. This service is designed for businesses looking to improve transparency and accountability, serving a diverse client base across North America, Europe, and Asia.Convictional's revenue model is subscription-based, allowing businesses to access its platform through annual or monthly plans. Clients benefit from features like real-time collaboration, AI insights, and automated meeting intelligence, generating revenue primarily in a B2B context. Pricing details suggest a tiered structure aligning with varying business needs, ensuring that organizations of different sizes can enhance their operational efficiency through Convictional's offerings.In January 2022, Convictional, Inc. raised USD 40 mn in Series B funding, aimed at accelerating product innovation particularly for wholesale trade relationships. The company plans to expand its sales and marketing efforts to acquire new customers and pursue its vision of automating B2B trade for companies of all sizes. This funding will be utilized to develop new products and further penetrate markets in North America, Europe, and Asia.

## Funding rounds

- Series B, Jan 19, 2022, $40M — Y Combinator, FundersClub
- Series A, Sep 23, 2021, $6.7M — WndrCo, Zigg
- Seed, Oct 7, 2019, $2.2M — FundersClub, AME Cloud Ventures, Garage Capital, Tribe Capital
- Seed, Jan 31, 2019 — Pioneer Fund

## Investors

- Pioneer Fund (https://capitalatlas.ai/funds/pioneer-fund) — Seed
- FundersClub (https://capitalatlas.ai/funds/fundersclub) — Seed, Series B
- AME Cloud Ventures (https://capitalatlas.ai/funds/ame-cloud-ventures) — Seed
- Garage Capital (https://capitalatlas.ai/funds/garage-capital) — Seed
- Tribe Capital (https://capitalatlas.ai/funds/tribe-capital) — Seed
- WndrCo (https://capitalatlas.ai/funds/wndrco) — Series A
- Zigg (https://capitalatlas.ai/funds/zigg) — Series A
- Y Combinator (https://capitalatlas.ai/funds/y-combinator) — Series B