# Convertro

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/convertro

- Industry: Internet
- Headquarters: Santa Monica, US
- Website: www.convertro.com
- Total disclosed funding: $5M
- Latest round: Series B (Jan 14, 2013)
- Investors on record: 3

## About

Convertro, Inc. specializes in providing data-driven marketing solutions designed to optimize advertising spend and improve campaign performance through advanced analytics and technology-driven insights.Convertro, Inc. is focused on delivering marketing analytics and insights, helping businesses optimize their advertising strategies. Founded by Gary Gurevich, the company is headquartered in Santa Monica, US. It was acquired by AOL Inc. in May 2014 for USD 101 mn, marking a significant pivot in its operational strategy. The acquisition allows Convertro to leverage AOL's extensive media portfolio for broader market reach.Convertro, Inc. offers an array of marketing analytics solutions aimed at enhancing advertising efficiency and effectiveness. Their platform enables businesses to analyze campaign performance across various channels, facilitating data-driven decision-making and optimizing ad spend through actionable insights and reporting.Convertro, Inc.'s revenue model is primarily centered on providing analytics and marketing solutions to businesses, generating income through service agreements and partnerships with clients. Their offerings include performance analytics, campaign optimization, and comprehensive reporting tools, tailored to meet the specific needs of their clientele.With the recent acquisition by AOL Inc. in May 2014, Convertro plans to expand its product offerings and enhance its analytics capabilities to better serve a global audience. The integration with AOL’s platforms will facilitate entry into new markets, particularly targeting growth in North America, Europe, and Asia. The funding from the acquisition will be utilized to develop new analytics tools and enhance existing services, aiming for a broader market presence by leveraging AOL's extensive resources and client base.

## Funding rounds

- Series B, Jan 14, 2013, $5M — DAG Ventures, Bessemer Venture Partners
- Series A, Sep 1, 2009 — Bessemer Venture Partners
- Series A, Jan 1, 2009 — MHS Capital

## Investors

- MHS Capital (https://capitalatlas.ai/funds/mhs-capital) — Series A
- Bessemer Venture Partners (https://capitalatlas.ai/funds/bessemer-venture-partners) — Series A, Series B
- DAG Ventures (https://capitalatlas.ai/funds/dag-ventures) — Series B