# Conversion

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/conversion

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.conversion.ai
- Total disclosed funding: $26M
- Latest round: Series A (Jul 30, 2025)
- Investors on record: 4

## About

Conversion is a US-based company specializing in AI-driven marketing automation, designed to enhance customer engagement for high-growth B2B businesses through personalized marketing strategies.Conversion, operating under Relentlo Inc., provides an AI-native marketing automation platform that allows businesses to streamline their marketing efforts. Headquartered in San Francisco, US, the company has raised USD 2.00 mn in Seed funding from unspecified investors, which is the total amount raised to date. The founder's history is not specified, and there are no known pivots or subsidiaries.Conversion offers an AI-native Marketing Automation Platform tailored for high-growth B2B businesses. Its core product enables users to activate customer data, create custom marketing journeys, and send well-designed emails targeted to individual customers. The platform streamlines key marketing operations by allowing users to trigger emails, update CRM records, and assign leads based on product usage and enrichment data without requiring any coding skills. This solution addresses several pain points faced by modern marketers by facilitating rapid campaign deployment and real-time performance tracking. Conversion's customer base includes over 4,000 companies, primarily in North America and Europe, spanning various industries that rely on effective marketing automation to enhance customer engagement and drive growth.Conversion operates on a subscription-based revenue model, providing its services to B2B clients through tiered pricing plans based on the number of contacts marketed to. The company’s offerings include access to advanced features like automated segmentation, personalized email campaigns, and real-time reporting tools. Revenue is generated as clients subscribe to different service tiers that align with their marketing needs and user base size. The platform’s flexibility allows for tailored solutions that cater to specific customer requirements, ensuring that clients pay only for the contacts they actively engage with, which eliminates inflated pricing and hidden fees. This subscription model supports sustainable revenue growth while allowing customers to effectively manage their marketing efforts at scale.Conversion plans to leverage the recent USD 2.00 mn Seed funding to enhance its product offerings and expand into new markets. The company is designing new features aimed at improving user experience and increasing automation capabilities, with a target launch in the coming year. Additionally, Conversion aims to expand its presence in Europe and Southeast Asia by the end of the next fiscal year, targeting high-growth B2B businesses in these regions.

## Funding rounds

- Series A, Jul 30, 2025, $26M — True Ventures, HOF Capital, Abstract Ventures, Antler

## Investors

- True Ventures (https://capitalatlas.ai/funds/true-ventures) — Series A
- HOF Capital (https://capitalatlas.ai/funds/hof-capital) — Series A
- Abstract Ventures (https://capitalatlas.ai/funds/abstract-ventures) — Series A
- Antler (https://capitalatlas.ai/funds/antler) — Series A