# Conversion Logic

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/conversion-logic

- Industry: Software
- Headquarters: Los Angeles, US
- Website: www.conversionlogic.com
- Total disclosed funding: $13M
- Latest round: Series A (Mar 8, 2017)
- Investors on record: 8

## About

Conversion Logic, Inc. is a digital solutions provider specializing in innovative tools that enhance online presence and streamline business operations for diverse clientele in various sectors.Founded in 2014 and headquartered in Los Angeles, US, Conversion Logic, Inc. provides digital solutions for businesses. The company underwent an acquisition by VideoAmp, Inc. in March 2020, though financial terms were not disclosed. The company has completed four deals, with the most recent funding round being Series A, raising USD 9.00 mn, led by Pelion Venture Partners and including several other investors. The founder's prior history is not detailed, and there are no mentions of subsidiaries or additional pivots in business strategy.Conversion Logic, Inc. delivers a suite of digital solutions aimed at enhancing online presence and streamlining operations for clients. Their core offerings include website building tools, e-commerce platforms, and domain registration services tailored for small to medium-sized enterprises. These products address challenges in digital business operations, facilitating user-friendly website creation and robust customer engagement across sectors like retail and hospitality, marketed globally in regions such as North America, Europe, and parts of Asia.The company generates revenue through a diverse structure that includes subscription services, partnerships, and direct sales. Clients typically engage via tiered subscription plans, allowing customizable access to various features, vital for e-commerce and web hosting solutions. The revenue model supports both established businesses and startups through flexible billing cycles of monthly or annual subscriptions, ensuring a steady income flow.Conversion Logic, Inc. plans to leverage its recent funding from the Series A round to enhance its product offerings and expand into new geographic markets. The company is expected to develop and launch new digital solutions aimed at improving user experiences, although specific release dates are not documented. The funding will support increased operational capacity and market expansion efforts, particularly targeting emerging markets to broaden its client base by 2023.

## Funding rounds

- Series A, Mar 8, 2017, $9M — Pelion Venture Partners, Rincon Venture Partners, Crosscut Ventures Management, Lerer Hippeau Ventures, Founder Collective, Revel Partners, TenOneTen Ventures
- Seed, Apr 8, 2015, $4M — Rincon Venture Partners, Crosscut Ventures Management, Lerer Hippeau Ventures, Founder Collective, Raptor Capital Management, Revel Partners, TenOneTen Ventures

## Investors

- Rincon Venture Partners (https://capitalatlas.ai/funds/rincon-venture-partners) — Seed, Series A
- Crosscut Ventures Management (https://capitalatlas.ai/funds/crosscut-ventures-management) — Seed, Series A
- Lerer Hippeau Ventures — Seed, Series A
- Founder Collective (https://capitalatlas.ai/funds/founder-collective) — Seed, Series A
- Raptor Capital Management (https://capitalatlas.ai/funds/raptor-capital-management) — Seed
- Revel Partners (https://capitalatlas.ai/funds/revel-partners) — Seed, Series A
- TenOneTen Ventures (https://capitalatlas.ai/funds/tenoneten-ventures) — Seed, Series A
- Pelion Venture Partners (https://capitalatlas.ai/funds/pelion-venture-partners) — Series A