# CONVENII

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/convenii

- Industry: Marketing/Advertising
- Headquarters: Seoul, South Korea
- Website: www.convenii.com
- Latest round: Series B (Dec 23, 2021)
- Investors on record: 7

## About

Convenii is a South Korean company that specializes in providing high-quality, ready-to-eat meals and ingredients, making cooking simpler and more accessible for consumers seeking authentic flavors.Convenii, founded in 2021 in Seoul, South Korea, focuses on delivering convenient food products. Since its inception, the company has engaged in 2 notable deals, with the most recent occurring on December 23, 2021. The company has not undergone any reported pivots or changes in business strategy.Convenii specializes in food products, offering a diverse selection of ready-to-eat meals and ingredients designed for consumer convenience. Their offerings include traditional Korean dishes, snacks, and condiments made from non-GMO domestic ingredients, catering to busy families, young professionals, and health-conscious individuals. The company aims to provide authentic flavors with easy preparation and has strategically positioned its products in South Korea while targeting international markets such as North America, Europe, and Southeast Asia.Convenii's revenue model consists of direct-to-consumer sales through their online platform and partnerships with retailers and wholesalers. Customers can purchase items individually or in bulk, with prices for ready-to-eat meals ranging from approximately 15,900 KRW to 63,900 KRW. Their flagship offerings include award-winning hand-crafted rice dishes and unique Korean snacks that appeal to both local and international markets, ensuring a seamless shopping experience for consumers.Convenii plans to leverage its recent Series B funding raised in December 2021 from investors including Ulysses Capital and BA Partners to enhance its product lineup and expand its market reach. The company is designing new product offerings targeting health-conscious consumers and plans to enter additional international markets, focusing on North America and Europe by the end of 2023. Recent funding will be allocated towards marketing initiatives and product development to support these growth strategies.

## Funding rounds

- Series B, Dec 23, 2021 — JB Investment, CJ Investment, Dong Hoon Investment, BA Partners, Ryukyung PSG Asset Management, Meridian One Asset Management
- Series A, Aug 1, 2021 — Mirae Asset Venture Investment, Meridian One Asset Management

## Investors

- Mirae Asset Venture Investment (https://capitalatlas.ai/funds/mirae-asset-venture-investment) — Series A
- Meridian One Asset Management — Series A, Series B
- JB Investment (https://capitalatlas.ai/funds/jb-investment) — Series B
- CJ Investment (https://capitalatlas.ai/funds/cj-investment) — Series B
- Dong Hoon Investment (https://capitalatlas.ai/funds/dong-hoon-investment) — Series B
- BA Partners (https://capitalatlas.ai/funds/ba-partners) — Series B
- Ryukyung PSG Asset Management — Series B