# Contextere

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/contextere

- Industry: Software
- Headquarters: Ottawa, Canada
- Website: www.contextere.com
- Total disclosed funding: $1.4M
- Latest round: Seed (Jul 18, 2017)
- Investors on record: 3

## About

Contextere is an innovative company focused on developing industrial AI software that enhances productivity and decision-making for blue-collar workers. Their flagship product, Madison, transforms data into actionable insights.Founded in 2015 and headquartered in Ottawa, Canada, Contextere specializes in industrial AI solutions. The company received a Seed funding round led by Lockheed Martin Ventures, raising USD 1.38 mn, with the most recent deal occurring on July 18, 2017. The CEO, Gabriel Batstone, has a background in technology and entrepreneurship.Contextere offers industrial AI software aimed at boosting productivity and decision-making for blue-collar workers. Their primary product, Madison, leverages deep learning and natural language processing to aggregate and analyze data from various enterprise systems and sensors, converting disjointed information into actionable intelligence. This platform is tailored for industries including maintenance and overhaul, production and operations, quality and safety, and workforce development, addressing the challenges of digital transformation faced by clients in North America.Contextere generates revenue through a subscription-based model, focusing on business-to-business transactions. Clients subscribe to their AI-enabled software solutions like Madison, which are designed for various industrial applications. Pricing reflects the value derived from real-time insights and improved operational efficiencies. Engagements with clients often involve customized agreements, which may include tiered pricing based on deployment scale and user needs.Contextere plans to utilize the USD 1.38 mn raised in the Seed funding round to further develop new features and products within their AI software ecosystem. They are targeting expansion into additional markets, particularly in the United States and Canada, to meet the increasing demand for industrial AI solutions. The company aims to enhance its product offerings and optimize operational capabilities for clients as part of its strategic growth initiatives.

## Funding rounds

- Seed, Jul 18, 2017, $1.4M — Lockheed Martin Ventures
- Seed, Mar 3, 2017, $0.1M — SOSV, Urban-X

## Investors

- SOSV (https://capitalatlas.ai/funds/sosv) — Seed
- Urban-X (https://capitalatlas.ai/funds/urban-x) — Seed
- Lockheed Martin Ventures (https://capitalatlas.ai/funds/lockheed-martin-ventures) — Seed