# Context-Based 4 Casting

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/context-based-4-casting

- Industry: Software
- Headquarters: New York, US
- Website: www.cb4.com
- Total disclosed funding: $22M
- Latest round: Series B (Mar 27, 2019)
- Investors on record: 4

## About

Based in New York, US, and founded in 2012 by Irad Ben-Gal and Gonen Singer, Context-Based 4 Casting, Ltd., a.k.a. CB4 Analytics, d.b.a. CB4, develops AI (artificial intelligence)-based analytics solutions for IT (information technology) and operation teams in the retail industry. In October 2021, Gap Inc. acquired Context-Based 4 Casting, Ltd. from Sequoia Capital, Octopus Ventures, Pereg Ventures, and Sonae IM for approximately USD 150 million. Context-Based 4 Casting, Ltd. employs more than 60 employees and Yoni Benshaul is the CEO of the company.

Context-Based 4 Casting, Ltd. offers an AI-driven solution, CB4 Spotlight, to operations and IT teams of retail sector companies. CB4 Spotlight detects in-store POS (point-of-sale) and operational issues to alert store managers within the store. The platform also uncovers issues regarding the items for sale such as supply and demand, market price, inventory discrepancies, pricing mismatch, and product visual display.

The company generates revenue through subscriptions of its product package.

The company plans to use its proceeds from October 2021 funding to fuel growth and accelerate new capabilities across its portfolio of brands.

## Funding rounds

- Series B, Mar 27, 2019, $16M — Hong Shan, Pereg Ventures, Octopus Investments, Bright Pixel
- Series A, Jun 1, 2014, $6M — Hong Shan

## Investors

- Hong Shan — Series A, Series B
- Pereg Ventures (https://capitalatlas.ai/funds/pereg-ventures) — Series B
- Octopus Investments (https://capitalatlas.ai/funds/octopus-investments) — Series B
- Bright Pixel (https://capitalatlas.ai/funds/bright-pixel) — Series B