# ContentOro

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/contentoro

- Industry: Marketing/Advertising
- Headquarters: Ann Arbor, US
- Website: www.contentoro.com
- Total disclosed funding: $0.9M
- Latest round: Seed (Nov 11, 2015)
- Investors on record: 3

## About

ContentOro, Inc. specializes in providing tailored content marketing solutions for the tourism industry, focusing on enhancing client visibility and engagement through strategic content creation.Founded in 2014 and headquartered in Ann Arbor, US, ContentOro, Inc. operates in the tourism content marketing sector. The company was formed through a merger with Coast 360 Digital Marketing, allowing for a broader service offering. The company has received a total of USD 0.75 mn in funding, with its most recent deal occurring on August 31, 2018. The CEO, Sean Moore, leads the firm towards its strategic objectives.ContentOro, through its merger with Coast 360 Digital Marketing, provides a comprehensive suite of content marketing services tailored specifically for the tourism industry. Their core offerings include content strategy development, content copywriting, blog writing, and online promotion, focusing on solving critical content-related challenges faced by tourism companies, such as attracting and retaining customers, improving brand awareness, and boosting online presence. The company primarily targets local tourism businesses, hospitality providers, and travel agencies in the United Kingdom, especially in Cornwall and other significant tourism regions.ContentOro operates on a structured transaction model that encompasses both direct-to-consumer and business-to-business interactions. Revenue is generated from service agreements which may include one-time projects or ongoing partnerships, allowing flexibility in service delivery. The pricing structure reflects the complexity and scope of services provided, with clients paying for specific deliverables such as blog posts, content strategies, and SEO services. This model aligns with the expectation of high engagement and return on investment for tourism-related content, establishing a sustainable revenue stream for the company.As of August 31, 2018, all VC investors exited their stake in ContentOro, Inc. The company is currently focusing on expanding its market reach by developing new content marketing products specifically designed for emerging tourism markets. Plans are underway to enhance services aimed at destinations outside the United Kingdom, targeting regions with robust tourism growth potential in the coming years. Recent funding will be utilized to support these initiatives, ensuring ContentOro can adapt to the evolving needs of the tourism industry.

## Funding rounds

- Seed, Nov 11, 2015, $0.5M — InvestMichigan! Growth Capital Fund, Michigan Angel Fund, Lis Ventures
- Seed, Jun 24, 2015, $0.5M — InvestMichigan! Growth Capital Fund, Michigan Angel Fund, Lis Ventures

## Investors

- InvestMichigan! Growth Capital Fund — Seed
- Michigan Angel Fund (https://capitalatlas.ai/funds/michigan-angel-fund) — Seed
- Lis Ventures (https://capitalatlas.ai/funds/lis-ventures) — Seed