# Content Insights

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/content-insights

- Industry: Software
- Headquarters: Sofia, Bulgaria
- Website: www.contentinsights.com
- Total disclosed funding: $4.7M
- Latest round: Seed (Jun 27, 2018)
- Investors on record: 4

## About

Content Insights, Inc. specializes in providing advanced analytics tools aimed at enhancing content performance and audience engagement for media organizations.Content Insights, Inc. was founded in 2014 and is headquartered in Sofia, Bulgaria. The company focuses on delivering analytics solutions to media organizations. The founder, Dragutin Miletic, has a background in developing technology for media analytics. In June 2018, the firm raised EUR 2 million in a Seed funding round led by South Central Ventures, with participation from NEVEQ Capital Partners and North Base Media. This funding round marked a continuation of investment into their analytics capabilities, bringing the total amount raised to EUR 2 million. The firm has participated in a total of 6 deals since its inception.Content Insights, Inc. offers SmartOcto, a suite of advanced analytics tools that enhance content performance and audience engagement in the media industry. Their flagship product, SmartOcto Insights, integrates multiple capabilities into a unified platform supporting the entire story lifecycle. The company serves various media organizations, including newspapers, digital publishers, and broadcasters, primarily across Europe, North America, and selected regions in Asia. This platform enables users to make data-driven editorial decisions to improve viewer engagement and content strategy.In 2021, Content Insights, Inc. reported revenue of EUR 150,004.80, with an EBITDA of EUR -13,306.90 for the same year. The company operates on a subscription-based model, offering tiered pricing plans tailored to different media organization needs, thus ensuring a steady revenue stream through multi-year contracts.Content Insights, Inc. plans to leverage the EUR 2 million raised in June 2018 to enhance its product offerings and expand into additional markets. The upcoming product developments aim to include new analytics features designed for international media outlets, with potential release dates expected in late 2023 or early 2024. The company is targeting expansion into the Asia-Pacific region and further penetration into North American markets by 2024, aiming to increase its global reach and client base.

## Funding rounds

- Seed, Jun 27, 2018, $2.3M — NEVEQ Capital Partners, South Central Ventures, North Base Media
- Seed, May 2, 2018, $1.1M — South Central Ventures, North Base Media
- Seed, Mar 23, 2016, $1.1M — NEVEQ Capital Partners, North Base Media, Eleven Ventures
- Seed, May 22, 2015, $0.1M — Eleven Ventures
- Seed, May 1, 2014, $0M — Eleven Ventures

## Investors

- Eleven Ventures — Seed
- NEVEQ Capital Partners (https://capitalatlas.ai/funds/neveq-capital-partners) — Seed
- North Base Media (https://capitalatlas.ai/funds/north-base-media) — Seed
- South Central Ventures (https://capitalatlas.ai/funds/south-central-ventures) — Seed