# Consumr

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/consumr

- Industry: Internet
- Headquarters: New York, US
- Website: www.consumr.com
- Total disclosed funding: $0.6M
- Latest round: Seed (May 9, 2013)
- Investors on record: 3

## About

Consumr is a digital platform focused on enhancing consumer engagement while streamlining online transactions. It provides tools for product comparisons, reviews, and personalized recommendations to aid consumers in decision-making.Consumr, founded in 2011, operates as a consumer engagement platform offering services that enhance online shopping experiences. The company is headquartered in New York, US. In March 2015, Consumr was acquired by Purch, a portfolio company of ABS Capital Partners, Highway 12 Ventures, and Village Ventures. The company has raised a total of USD 0.57 mn through its Seed funding round, with IA Ventures, Lerer Hippeau Ventures, and MESA+ as the latest investors. Consumr has completed 2 deals as part of its operational history.Consumr.com specializes in delivering innovative digital solutions designed to enhance consumer engagement and streamline online transactions. The company's core offerings revolve around an integrated platform that allows users to access a variety of consumer-driven services, including product comparisons, reviews, and personalized recommendations. These services aim to address the common challenges consumers face when making informed purchasing decisions, ultimately improving their shopping experience. Consumr.com primarily targets retail consumers, tech-savvy shoppers, and small to medium-sized enterprises looking to optimize their online presence. The company’s products are marketed in several key geographical regions, including North America, Europe, and select markets in Asia, positioning them effectively within a competitive digital landscape.Consumr.com generates revenue through a structured model that incorporates subscription-based services and partnerships with retailers and brands. Clients typically engage with the platform via subscription plans that provide access to premium features, which enhances their ability to connect with end consumers. Additionally, the platform facilitates B2B transactions, allowing businesses to leverage consumer insights and analytics for improved marketing strategies. Specific pricing plans and flagship services are integrated into this model, ensuring that clients receive tailored solutions that meet their unique needs. The diverse revenue streams not only bolster the company’s financial stability but also enable continuous investment in product development and customer service enhancements.Moving forward, Consumr plans to innovate its platform with the development of new features aimed at improving user engagement and enhancing shopping experiences. Specific target markets for expansion include additional regions in Asia and Europe, with plans to enter these markets by 2025. The funding secured in the latest round will be utilized to support these initiatives, allowing Consumr to enhance its service offerings and reach a broader audience. Following its acquisition by Purch in March 2015, the company aims to leverage synergies from this partnership to drive growth.

## Funding rounds

- Seed, May 9, 2013, $0.6M — IA Ventures, Lerer Hippeau Ventures, MESA+

## Investors

- IA Ventures (https://capitalatlas.ai/funds/ia-ventures) — Seed
- Lerer Hippeau Ventures — Seed
- MESA+ (https://capitalatlas.ai/funds/mesa) — Seed