# Consumer Physics

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/consumer-physics

- Industry: Biotechnology
- Headquarters: St. Cloud, US
- Website: www.consumerphysics.com
- Total disclosed funding: $3.6M
- Latest round: Series A (Sep 23, 2013)
- Investors on record: 2

## About

Consumer Physics, Inc. develops advanced agricultural technology, enabling data-driven decision-making through innovative spectrometry products designed to enhance agricultural processes.Consumer Physics, Inc. was founded in 2011 and is headquartered in St. Cloud, US. The company specializes in agricultural technology and has pivoted its focus towards enhancing operational efficiencies for agricultural producers. Founders Damian Goldring and Lukas Fricke have played crucial roles in the company’s direction, which has seen it raise a total of USD 0.67 mn through funding rounds, with the latest round occurring on July 3, 2018. The company has engaged in 9 deals since its inception.Consumer Physics, Inc. specializes in advanced agricultural technology, offering a suite of products such as the SCIO mini and the SCIO Cup. These devices, utilizing proprietary Near Infrared (NIR) microspectrometry technology, provide real-time insights into grain moisture, protein levels, and fruit quality metrics. Their target clientele includes grain producers, dairy farms, and fruit growers, focusing on optimizing production efficiencies and product quality across North America, Europe, and parts of Asia.Consumer Physics, Inc. generates revenue primarily through direct sales and subscription services associated with its data management platform. Clients purchase hardware like the SCIO mini and SCIO Cup, paired with cloud-based data analytics services, fostering B2B relationships that enhance operational insights and decision-making capabilities. This model emphasizes ongoing support and integration options to create a reliable revenue stream.Looking ahead, Consumer Physics, Inc. plans to expand its product line with new devices designed to enhance agricultural monitoring, aiming for launches by mid-2023. The company is also targeting growth in emerging markets within Asia and South America, aiming for entry by late 2023. Proceeds from the recent financing round of USD 0.67 mn will be allocated towards product development and market expansion initiatives to support these growth strategies.

## Funding rounds

- Series A, Sep 23, 2013, $1M — Khosla Ventures
- Series A, Oct 14, 2012, $2.6M — Khosla Ventures, OurCrowd Management Limited

## Investors

- Khosla Ventures (https://capitalatlas.ai/funds/khosla-ventures) — Series A
- OurCrowd Management Limited — Series A