# Consmr

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/consmr

- Industry: Software
- Headquarters: New York, US
- Website: www.consmr.com
- Total disclosed funding: $0.6M
- Latest round: Seed (Dec 28, 2012)
- Investors on record: 1

## About

Consmr operates a digital platform that connects consumers with product information and reviews, enhancing their purchasing experience through user-generated content and expert insights.Consmr, headquartered in New York, US, focuses on providing a digital platform for consumers to access essential product information and reviews. The company secured USD 0.570 mn in Seed funding led by Lerer Hippeau Ventures in December 2012, which represents the total amount raised. The founder's previous ventures are not disclosed, and there are no indications of company pivots or changes in business operations.Consmr's core offerings encompass a suite of innovative consumer-oriented products designed to enhance user engagement and streamline their purchasing processes. The company specializes in providing a comprehensive digital platform that connects consumers with essential product information and reviews, facilitating informed decision-making during shopping. By aggregating user-generated content and expert insights, Consmr serves a diverse clientele, including everyday consumers and retailers aiming to improve customer experience. The services are particularly valuable in competitive markets, including North America and parts of Europe, where consumers demand transparency and convenience in their purchasing journeys.Consmr generates revenue primarily through a subscription-based model, allowing businesses to access in-depth analytics and marketing tools tailored to consumer behavior. Partnerships with retailers and brands enable them to utilize Consmr’s platform to connect directly with consumers, enhancing product visibility and engagement. Pricing plans cater to various business sizes and may include tiered subscription levels that unlock different features and data insights. By leveraging flagship services, which include product comparison tools and personalized recommendations, Consmr effectively monetizes its platform while providing measurable value to its clients, aligning its revenue model with the evolving needs of both consumers and businesses in the retail sector.Consmr plans to utilize the recent Seed financing of USD 0.570 mn to develop new features and enhance its product offerings. The company is actively working on launching upcoming products designed to improve user engagement and streamline purchasing processes. Additionally, Consmr aims to expand into new markets, specifically targeting Europe and Asia by 2025. This strategic expansion seeks to leverage the growing demand for consumer transparency and engagement features in these regions.

## Funding rounds

- Seed, Dec 28, 2012, $0.6M — Lerer Hippeau Ventures

## Investors

- Lerer Hippeau Ventures — Seed