# Connexity

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/connexity

- Industry: Software
- Headquarters: Santa Monica, US
- Website: www.connexity.com
- Total disclosed funding: $3M
- Latest round: Seed (Aug 2, 2012)
- Investors on record: 3

## About

Founded in 1996 and based in Los Angeles, US, Connexity, Inc. provides integrated business-to-business marketing and data analytics solutions for the e-commerce industries. The company was founded by Farhad Mohit and Henri Asseily. In 2021, Taboola acquired Connexity from Symphony Technology Group for approximately USD 800 million. Bill Glass is the company's Chief Executive Officer as of 2021, and it employs over 200 employees across the US and Europe, serving over 1,600 direct merchants and 6,000 publications.

Connexity Inc. operates a data-driven insight and marketing platform for its clients that offer retail product listing, online behavioral insights and audience planning, and publisher services. The company's online marketing platform assists merchants in determining which product offerings to place on their website based on customer interactions and connect their product offers with high-intent shoppers by reaching out to them through its relationships with publishers such as Condé Nast, DotDash, Hearst, Vox Media, Meredith, and News Corp Australia to increase sales and revenue. Connexity’s services are also employed by its clients to optimize their cost-per-click traffic performance and the company’s client base includes retailers, publishers, and influencers such as Dell, Walmart, Wayfair, Skechers, Macy’s, eBay, and Otto.

In 2019, Connexity earned USD 158 million in revenue, USD 63 million in ex-TAC gross profit, and USD 28 million in Adjusted EBITDA; with USD 176 million in revenue, USD 78 million in ex-TAC gross profit, and USD 38 million in Adjusted EBITDA expected in 2020.

## Funding rounds

- Seed, Aug 2, 2012, $3M — Rincon Venture Partners, Persistence Partners, Wavemaker Partners
- Seed, Nov 21, 2010 — Persistence Partners

## Investors

- Persistence Partners (https://capitalatlas.ai/funds/persistence-partners) — Seed
- Rincon Venture Partners (https://capitalatlas.ai/funds/rincon-venture-partners) — Seed
- Wavemaker Partners (https://capitalatlas.ai/funds/wavemaker-partners) — Seed