# Connecthings

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/connecthings

- Industry: Marketing/Advertising
- Headquarters: New York, US
- Website: www.herow.io
- Total disclosed funding: $20M
- Latest round: Series B (Oct 15, 2019)
- Investors on record: 3

## About

Connecthings, Corp. operates Herow.io, a platform that facilitates the discovery and utilization of a wide range of applications tailored to enhance operational efficiency for businesses.Founded in 2007 and headquartered in New York, US, Connecthings, Corp. operates Herow.io, which serves as a curated platform for application discovery. The company raised USD 8.00 mn in Series B funding on October 15, 2019, led by Xerys Gestion with participation from Calao Finance and Siparex, bringing their total amount raised to USD 8.00 mn.Herow.io specializes in providing a curated platform that enables businesses to discover and utilize a diverse range of applications and tools tailored to various operational needs. The core product offering is an extensive directory of over 400 top-rated applications, organized by category and purpose, allowing users to efficiently browse and identify relevant solutions that can enhance their business processes. This platform primarily serves small to medium-sized enterprises (SMEs) looking to streamline their operations and improve productivity. By leveraging user-generated reviews and insights, Herow.io facilitates informed decision-making among its clients, ultimately helping them to save time and resources. The services are accessible to a global client base, with particular emphasis on markets in North America, Europe, and Asia, addressing the growing demand for digital solutions across various industries.Herow.io generates revenue through a structured transaction model that focuses on partnerships and possibly subscription-based services. Clients engage with the platform to access its comprehensive directory of applications, which may involve a fee for premium features or access to exclusive content. The company's business model indicates a direct-to-consumer approach, where end users can explore and evaluate applications that best meet their operational needs. Specific pricing plans for individual services or applications have not been disclosed; however, the emphasis on providing high-value tools suggests a competitive pricing strategy aimed at attracting a diverse clientele. By facilitating connections between businesses and software solutions, Herow.io positions itself as a vital resource in the rapidly evolving tech space.Following the Series B funding round on October 15, 2019, which raised USD 8.00 mn, Connecthings, Corp. aims to enhance its platform by designing new applications and expanding its service offerings. The funding will support the development of additional features aimed at improving user experience. The company is also planning to expand into new markets, particularly targeting regions in Asia and Europe by 2022, to capture a growing demand for innovative business solutions. By leveraging recent investments, Connecthings, Corp. intends to solidify its position in the tech landscape and enhance its service reach.

## Funding rounds

- Series B, Oct 15, 2019, $8M — Siparex, Xerys Gestion, Acer Finance
- Series B, Sep 10, 2015, $11M — Siparex, Xerys Gestion, Acer Finance
- Seed, Mar 15, 2012, $1.1M — Siparex

## Investors

- Siparex (https://capitalatlas.ai/funds/siparex) — Seed, Series B
- Xerys Gestion (https://capitalatlas.ai/funds/xerys-gestion) — Series B
- Acer Finance (https://capitalatlas.ai/funds/acer-finance) — Series B