# Connatix Holdings

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/connatix-holdings

- Industry: Software
- Headquarters: New York, US
- Website: www.connatix.com
- Total disclosed funding: $15M
- Latest round: Series A (Oct 24, 2017)
- Investors on record: 1

## About

Connatix Native Exchange Limited is a US-based technology firm specializing in video solutions that enhance viewer engagement and optimize monetization for publishers and advertisers.Founded in 2014 and headquartered in New York, US, Connatix Native Exchange Limited focuses on innovative video technology and monetization strategies. The firm was founded by David Kashak, who also serves as CEO. In October 2024, the company agreed to merge with JW Player, enhancing its capabilities in broadcast-level streaming and video technology. Connatix has completed a total of 3 deals, with its latest funding round being a Series A, which raised USD 15.00 mn led by Volition Capital, bringing the total amount raised to USD 15.00 mn.Connatix specializes in delivering a comprehensive suite of video solutions designed to enhance viewer engagement and optimize monetization for publishers and advertisers. The company’s core offerings include a customizable video player that provides a seamless viewing experience, a robust monetization engine with direct Demand-Side Platform (DSP) integrations, and an array of tools for video creation and analytics. Connatix serves over 340 top publishers, advertising agencies, and direct advertisers across various sectors, addressing challenges such as viewer retention, revenue generation, and data-driven decision-making.Connatix generates revenue through a mix of service offerings that encompass both B2B and direct-to-consumer transactions. Clients typically engage with the company through partnerships, subscriptions, and usage-based pricing structures related to video delivery, monetization, and analytics services. Publishers can integrate Connatix's video player and monetization solutions into their platforms, enabling them to earn revenue from ad placements while accessing detailed performance metrics. This pricing structure aligns with the needs of different client segments, supporting various levels of video content and audience engagement.In October 2024, Connatix Native Exchange Limited agreed to merge with JW Player to form JWP Connatix, a move aimed at enhancing their broadcast-level live and on-demand streaming capabilities and video technology. The recent Series A funding round will support this merger and the development of new products aimed at expanding into additional markets. The combined firm plans to leverage its enhanced platform to increase its reach in North America and Europe while exploring opportunities in emerging markets.

## Funding rounds

- Series A, Oct 24, 2017, $15M — Volition Capital

## Investors

- Volition Capital (https://capitalatlas.ai/funds/volition-capital) — Series A