# ConjureCo.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/conjureco

- Industry: Consumer Products
- Headquarters: New York, US
- Website: www.conjure.co
- Total disclosed funding: $4M
- Latest round: Seed (Sep 22, 2020)
- Investors on record: 3

## About

ConjureCo. is an ecommerce platform that empowers businesses to create and manage their online stores with an extensive suite of tools designed for efficient inventory management and customer engagement.Founded in 2017 in New York, US, ConjureCo. offers ecommerce solutions to businesses. The company pivoted from its prior identity as a furniture rental service, Mobley, to focus on enhancing digital retail experiences. Co-founders Aditya Khilnani and Daniel Ramírez-Yunqué, who also serves as CEO, have a background in creating technology-driven solutions. The company has completed 3 deals, with its most recent funding round being a Venture Debt round of USD 5.00 mn led by Treville Capital Group on September 22, 2020. Overall, ConjureCo. has raised a total of USD 4.00 mn in funding.ConjureCo. offers an ecommerce platform that facilitates the creation and management of online stores. The platform includes tools for product listing, inventory management, payment processing, and customer engagement, primarily targeting small and medium-sized enterprises. It also features integrations with third-party applications to optimize the retail experience, serving markets in North America, Europe, and Asia as businesses increasingly adopt online sales models.ConjureCo.'s revenue model relies on subscription plans allowing clients to access its ecommerce platform and various features. Businesses can select from different service tiers to meet their needs. The company also earns revenue through transaction-based fees for sales processed on its platform, exemplifying a B2B relationship with retailers who subscribe to basic plans while incurring sales fees. Additional revenue may be generated through partnerships with third-party service providers, contributing to the company's financial ecosystem.ConjureCo. is strategically planning to expand its offerings with new products that enhance its ecommerce capabilities, aiming for launches in late 2021. The company seeks to penetrate additional markets in Asia and Europe by 2022. The recent funding of USD 4.00 mn raised in September 2020 will support these initiatives, which are part of a broader USD 9.00 mn seed funding round that includes both equity and debt financing.

## Funding rounds

- Seed, Sep 22, 2020, $4M — RiverPark Advisors, Pillar
- Seed, Jan 1, 2019 — The MBA Fund

## Investors

- The MBA Fund (https://capitalatlas.ai/funds/the-mba-fund) — Seed
- RiverPark Advisors (https://capitalatlas.ai/funds/riverpark-advisors) — Seed
- Pillar (https://capitalatlas.ai/funds/pillar) — Seed