# Confido

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/confido

- Industry: Software
- Headquarters: New York, US
- Website: www.confidotech.com
- Total disclosed funding: $70M
- Latest round: Series B (Sep 22, 2026)
- Investors on record: 8

## About

Based in New York, US and co-founded by Justin Hunter and Kara Holinski in 2022, Confido operates in the Consumer Packaged Goods (CPG) sector, providing innovative solutions to streamline financial operations. In September 2026, Confido raised USD 55 million in series B funding led by Insight Partners, with participation from  other investors Trenches Capital, Barrel Ventures, Footwork, Watchfire Ventures, and Y Combinator. Confido specializes in providing an AI-driven Financial Operating System tailored for Consumer Packaged Goods (CPG) brands. The core offerings are designed to enhance on-shelf performance by leveraging advanced analytics and machine learning to optimize inventory management and sales forecasting. This platform addresses critical pain points in the CPG sector, such as supply chain inefficiencies and the dynamic nature of consumer demand. Confido's solutions are utilized by a diverse clientele, including retailers, wholesalers, and manufacturers across various geographical markets, including North America and Europe. The technology enables brands to gain actionable insights that lead to improved product availability and customer satisfaction, ultimately driving sales growth. Confido's revenue model is primarily based on subscription services, where clients access the AI Financial OS through a tiered pricing structure based on their specific needs and the scale of operations. Transactions typically occur between the company and retailers or wholesalers, allowing them to integrate Confido's solutions seamlessly into their operational workflows. Clients benefit from data-driven insights on inventory and sales, which helps in crafting more effective marketing strategies. Premium features may include advanced analytics and customized reporting tools, contributing to the overall value proposition of the service. This structured approach facilitates a steady revenue stream while enabling CPG brands to make informed decisions that enhance their market performance. The company plans to utilize September 2026 funding to develop its products, expand into food service, and hire staff across product, engineering, and sales functions.

## Funding rounds

- Series B, Sep 22, 2026, $55M — Insight Partners, Y Combinator, Watchfire Ventures, Barrel Ventures, Footwork, Trenches Capital
- Series A, Aug 6, 2025, $15M — Y Combinator, Boulder Food Group, Watchfire Ventures, Barrel Ventures, Footwork, The Fintech Fund

## Investors

- Y Combinator (https://capitalatlas.ai/funds/y-combinator) — Series A, Series B
- Boulder Food Group (https://capitalatlas.ai/funds/boulder-food-group) — Series A
- Watchfire Ventures (https://capitalatlas.ai/funds/watchfire-ventures) — Series A, Series B
- Barrel Ventures (https://capitalatlas.ai/funds/barrel-ventures) — Series A, Series B
- Footwork (https://capitalatlas.ai/funds/footwork) — Series A, Series B
- The Fintech Fund (https://capitalatlas.ai/funds/the-fintech-fund) — Series A
- Insight Partners (https://capitalatlas.ai/funds/insight-partners) — Series B
- Trenches Capital (https://capitalatlas.ai/funds/trenches-capital) — Series B