# Concert Live

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/concert-live

- Industry: Software
- Headquarters: London, UK
- Website: www.realifetech.com
- Total disclosed funding: $7.1M
- Latest round: Series A (Mar 27, 2020)
- Investors on record: 3

## About

Concert Live Ltd delivers innovative experience automation solutions for live events, enhancing audience engagement and operational efficiency through integrated technology.Founded in 2014 in London, UK, Concert Live Ltd focuses on enhancing live event experiences through automation technology. The company raised GBP 4.41 million in Series A funding on March 27, 2020, led by Virgo Investment Group with participation from Superfly Productions, LLC and Stadia Ventures. The funding round values Concert Live Ltd at GBP 21.87 million. Realife Tech specializes in an experience automation platform that enhances the live event experience by integrating various technological solutions. Their core offerings include a mobile application that streamlines ticketing, personalized audience engagement, and location-based services for venues. The platform enables users to combine data from ticketing systems, customer relationship management (CRM), and location information to create tailored experiences for event attendees. Key functionalities include personalized screens based on user segments, optimized mobile ordering systems for concessions, and efficient crowd management through real-time location data. Realife Tech’s solutions are utilized in major venues across multiple countries, including stadiums, theaters, and attractions worldwide, thereby serving a diverse client base that includes event organizers, venue operators, and end users attending live events.Realife Tech generates revenue through its innovative platform and services, primarily structured around partnerships and direct service contracts with major venues. Clients typically engage in agreements that allow for the integration of Realife Tech’s solutions within their operations, enhancing ticketing and customer experience while driving increased revenue through optimized concessions and event management. The company’s service offerings may include subscription-based models, where venues pay for ongoing access to the platform, as well as transaction-based fees related to ticket sales and mobile orders. Specific pricing plans for individual products or services are tailored to client needs, aligning with the scale and requirements of the venue or event, thereby ensuring a flexible approach that accommodates various market demands. Through these structured transactions, Realife Tech effectively maximizes operational efficiencies and enhances revenue generation for its clients.Concert Live Ltd intends to utilize the GBP 4.41 million raised in Series A funding to support the development of new products designed to enhance their experience automation platform. The company aims to expand into new markets, targeting Europe and North America for growth by the end of 2023. Recent funding will facilitate these initiatives, allowing Concert Live Ltd to enhance product offerings while increasing its market presence.

## Funding rounds

- Series A, Mar 27, 2020, $5.4M — Virgo Investment Group, Stadia Ventures, Superfly Productions, LLC
- Seed, Apr 5, 2019, $1.7M — Stadia Ventures

## Investors

- Stadia Ventures (https://capitalatlas.ai/funds/stadia-ventures) — Seed, Series A
- Virgo Investment Group (https://capitalatlas.ai/funds/virgo-investment-group) — Series A
- Superfly Productions, LLC — Series A