# Concept.io

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/concept-io

- Industry: Software
- Headquarters: Palo Alto, US
- Website: www.swell.am
- Total disclosed funding: $7.2M
- Latest round: Series A (Jul 18, 2013)
- Investors on record: 8

## About

Concept.io Inc, headquartered in Palo Alto, US, specializes in software solutions that enhance customer interactions in the digital marketplace, primarily through e-commerce applications.Concept.io Inc, founded in 2012 in Palo Alto, US, focuses on creating innovative software solutions for e-commerce businesses. The company has developed four notable deals, with its latest round being a TRADE SALE that raised USD 30.00 mn from Apple Inc., bringing the total amount raised to USD 30.00 mn. The firm is led by CEO John Swellsmith and was founded by Keshav Menon.Swell provides a suite of software applications designed to enhance the digital marketplace experience for small to medium-sized enterprises (SMEs). Their offerings include tools for inventory management, customer relationship management (CRM), and integrated payment processing, all aimed at streamlining online operations and improving efficiency for businesses operating within the retail sectors in North America and Western Europe.Swell's revenue model is subscription-based, offering clients access to their software applications through tiered plans tailored to their operational needs. This model ensures predictable monthly revenue through recurring fees, fostering long-term relationships with clients. They also leverage partnerships with retail organizations to enhance market reach and distribution of their services.The recent acquisition of Swell by Zapis Capital Group is expected to support the company's expansion strategy, which includes the development of new products aimed at enhancing user experience. Specific new offerings are set to be launched within the next year. Furthermore, Swell plans to expand its operations into additional markets across Europe and Asia by 2025, utilizing the funds from the recent TRADE SALE to facilitate this growth.

## Funding rounds

- Series A, Jul 18, 2013, $5.4M — Draper Fisher Jurvetson, InterWest Partners, Correlation Ventures, GV, DNX Ventures
- Seed, Jun 1, 2012, $1.8M — CRV, Draper Fisher Jurvetson, GV, Andreessen Horowitz, Inspovation Ventures

## Investors

- CRV (https://capitalatlas.ai/funds/crv) — Seed
- Draper Fisher Jurvetson (https://capitalatlas.ai/funds/draper-fisher-jurvetson) — Seed, Series A
- GV (https://capitalatlas.ai/funds/gv) — Seed, Series A
- Andreessen Horowitz (https://capitalatlas.ai/funds/andreessen-horowitz) — Seed
- Inspovation Ventures (https://capitalatlas.ai/funds/inspovation-ventures) — Seed
- InterWest Partners (https://capitalatlas.ai/funds/interwest-partners) — Series A
- Correlation Ventures (https://capitalatlas.ai/funds/correlation-ventures) — Series A
- DNX Ventures (https://capitalatlas.ai/funds/dnx-ventures) — Series A