# ComScore

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/comscore

- Industry: Marketing/Advertising
- Headquarters: Reston, US
- Website: www.comscore.com
- Total disclosed funding: $47M
- Latest round: Series E (Aug 5, 2003)
- Investors on record: 9

## About

ComScore, Inc. is a leading media measurement and analytics company that provides insights into audience behavior across various platforms, enhancing advertising effectiveness and strategic planning for clients.Founded in 1999 and headquartered in Reston, US, ComScore, Inc. is dedicated to delivering comprehensive media measurement solutions. The company has undergone strategic pivots to adapt to the evolving digital landscape. With a total of 9 deals, ComScore's latest funding round was a PIPE, securing USD 204.00 mn from prominent investors including Cerberus Capital Management, Charter Spectrum, and Qurate Retail Group. This funding represents the total amount raised by the company.ComScore, Inc. specializes in providing a comprehensive suite of media measurement and analytical services aimed at enhancing cross-platform planning, transacting, and evaluation of media. The company's primary offerings encompass tools that aggregate and connect various data sources, enabling businesses to identify new growth opportunities and optimize their marketing strategies. Through its flagship product, ComScore helps clients understand the effectiveness of their media investments and drives improvements in return on investment (ROI). The company primarily serves a diverse clientele, including media buyers, sellers, and brands, across multiple geographical markets such as North America, Europe, and parts of Asia, ensuring a broad reach in the digital and traditional media landscape.In the most recent financial year of 2024, ComScore reported a revenue of USD 356.05 mn and an EBITDA of USD -30.71 mn. The company generates revenue through a combination of subscription-based services and partnerships, structured to deliver valuable insights into audience behavior and media consumption. Clients typically engage in annual contracts that provide access to tailored analytics and reporting tools, facilitating informed decision-making in media planning and execution.ComScore is focused on launching new products designed to enhance its media measurement capabilities, with specific details on release dates to be confirmed. The company aims to expand into new markets, particularly in Asia and Europe, by the end of 2025. The recent PIPE funding of USD 204.00 mn will be utilized to support these initiatives and further develop innovative solutions that address emerging trends in audience measurement and media analytics.

## Funding rounds

- Series E, Aug 5, 2003, $12M — Accel, Adams Street Partners, Institutional Venture Partners, Signal Peak Ventures, Topspin Partners, JP Morgan Asset Management, Flatiron Partners
- Series D, Jun 1, 2002, $20M — Accel, Adams Street Partners, Institutional Venture Partners, Signal Peak Ventures, Topspin Partners, Lehman Brothers, Flatirons Partners
- Series C, Aug 1, 2001, $15M — Accel, Adams Street Partners, Institutional Venture Partners, Lehman Brothers, Flatirons Partners

## Investors

- Accel (https://capitalatlas.ai/funds/accel) — Series C, Series D, Series E
- Adams Street Partners (https://capitalatlas.ai/funds/adams-street-partners) — Series C, Series D, Series E
- Institutional Venture Partners (https://capitalatlas.ai/funds/institutional-venture-partners) — Series C, Series D, Series E
- Lehman Brothers (https://capitalatlas.ai/funds/lehman-brothers) — Series C, Series D
- Flatirons Partners (https://capitalatlas.ai/funds/flatirons-partners) — Series C, Series D
- Signal Peak Ventures (https://capitalatlas.ai/funds/signal-peak-ventures) — Series D, Series E
- Topspin Partners (https://capitalatlas.ai/funds/topspin-partners) — Series D, Series E
- JP Morgan Asset Management (https://capitalatlas.ai/funds/jp-morgan-asset-management) — Series E
- Flatiron Partners — Series E